3 Reasons Why it May Be a Bad Choice
Services provided by companies that provide templated, cookie-cutter website builder tools (like Squarespace or Wix) certainly can “get the job done” if the goal is to put a simple website up without much thought. However, getting the job done doesn’t always it will be done well, and it’s not really about how much you know about web design and development.
What it comes down to is knowing if these tools are even right for you in the first place. Here are three reasons why those DIY website builder tools may not be the right choice.
1. It isn’t always a “One Size Fits All” situation.
For some, a super simple, limited website is all that’s needed until the Digital Marketing budget can grow. Understandable by all means. For others, they need a multi-faceted marketing tool that not only conveys and generates interest and desire, but functions in multiple ways. A “digital business card” only goes so far if you need more in a website.
2. You prefer personalized customer service.
While the most popular Website Building platforms do their best to help you out with completing your project yourself, it’s far from a start-to-finish personalized customer service that knows you and your goals. In other words: you may be someone that would rather enlist a team of experts that can listen to your specific marketing and business goals, rather than just talk to a support representative through a chat-box on technical issues.
You also may prefer working with a digital marketing agency that’s located in or close to your city/state/country. Either way, many marketing clients want each step of the process to be personal and, dare I say, human rather than “robotic”.
3. You simply don’t have the time for putting together a DIY website.
We get it: You’re busy running your organization or business. You have to juggle so many tasks on top of trying to find time to build and maintain a website. Even with the simplest DIY tools out there it’s still time taken out of your schedule that may be best allocated elsewhere.
With a Digital Marketing company that specializes in various sizes and scopes of websites and is dedicated to your success, all you really have to do is provide direction and specific content you’d like to feature. From there, the rest is taken care of for you, leaving time for you to focus on what’s best: running and growing your business or organization.
