Why Site Speed Matters

Technology is growing and changing every day, that’s a fact. More businesses are investing in their presence online, and more consumers are shopping and looking for information online as well. With this online and mobile trend moving upward, what is the slight edge that separates one website from another? How do you keep a consumer […]

What’s a WordPress Theme, Anyway?

The overwhelming amount of technology we, as a collective people, encounter on a day-to-day basis is staggering. The grocery store has more payment methods than I can remember. We can’t even take a Sunday drive without maneuvering through 87 buttons and settings in the car… radio, windows, seat position, a/c, traction control, eco-mode, and on […]

Gutenberg is Coming!

Recently, it was announced that WordPress 5.0 will come with big updates, including a new editor that will change the way you edit content on your WordPress website. Unlike the current WYSIWYG editor in WordPress, Gutenberg feels very much like many of the page builders available. Gutenberg presents a modern interface that makes writing and […]

Judging WordPress Plugins Before Installing

WordPress has thousands of plugins to help you extend the functionality of your website. Adding new tools and functionality to your existing website at the click of a button is amazing and something that should be utilized. But wait! Not every plugin is the right fit for your site. Deciding the best plugin to use […]

Optimizing Images for your WordPress Website

There’s no arguing, websites need images. But unoptimized and uncompressed images can add to your overall load time. Below you will find online tools and WordPress plugins to help you keep your images looking great while keeping their load times down. Compress your images One the easiest ways to reduce image size is through compression. […]

The Benefits of Consistent Content Creation

Imagine you’re starting a new marketing project for you and your business or organization and the designers, developers, or marketers ask for the content you’d like to feature. What are you going to say next? Have you been prepared and kept an up-to-date repository of useful material that they can turn into marketing success for […]

Is a DIY Website Builder Right for You?

3 Reasons Why it May Be a Bad Choice Services provided by companies that provide templated, cookie-cutter website builder tools (like Squarespace or Wix) certainly can “get the job done” if the goal is to put a simple website up without much thought. However, getting the job done doesn’t always it will be done well, […]