Good Marketing is Good for the Economy

Good Marketing is Good for the Economy

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Just to reinforce slightly my previous post….

Do you realize that good marketing helps the economy? When I say “good marketing” I mean “as opposed to evil marketing.” I also very much mean EFFECTIVE marketing — that creates desire, is informative and reaches the right people.

It improves the standard of living because people are more likely to buy something that does the job, instead of a bad or overpriced product that wastes their money.

Companies with good marketing don’t waste sales and marketing dollars and so can bring their prices down or deliver more for the money.
Finally, it makes people WANT things, so they are more likely to spend money, and more likely to work harder to make more money so they can afford that shiny Corvette or new dress…

All an economy is, is the exchange of goods and services for money. The faster that occurs, the better the economy. When people are unsure about the future, hold onto what money they have (as they are now), or their money is being wasted (as by governments), the economy slows down.
When people look to the future, when their dreams overcome their doubts, the economy cranks up.

Amongst the freedoms we should celebrate this July 4th are the Freedom to Market.

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