The area of a webpage that is “above the fold” is the section that you see right when you load a website. Before you scroll down to see more of the page, that area that you see on your screen is the above the fold section. The “fold” is where the bottom edge of the browser is, below which you will see more content if you scroll down.
Now that you understand what above the fold is on a website, the next question you might have is why it matters.
The reason why this particular area is important is because it’s the very first thing that you see when you load a webpage. As the immediately visible section of the webpage that you are visiting, the content that’s above the fold is incredibly important. If you don’t see what you want to see, you might scroll down or you might simply leave by pressing the back button on your web browser or hitting the “X” to close it. Subsequently, this section is unquestionably important, as it may determine whether or not someone interacts further with a webpage that they’re visiting.
What Content Should Be Above The Fold?
At Thirteen05 Creative, we understand the importance of what’s displayed above the fold and we take this into account when building websites and optimizing webpages for our clients. When we examine this section and consider what should and should not be there, here are just some of the variables that we consider:
- Is there a call to action (CTA) above the fold?
- Can visitors quickly determine what the page is about?
- Are the benefits of the webpage adequately conveyed?
- Is there an appropriate title, image, and/or video visible?
The content that you place above the fold can have a significant impact on whether visitors continue to use your website, which is why we always recommend taking the content you place in this section into careful consideration.
In conclusion, the content that you should include above the fold is the content that’s most important to achieving your goals.
Need help with your own website? We have over 20 years of experience building, maintaining, hosting, and marketing websites. Contact us today for a free evaluation to learn more about how we can help improve your website.
