I’m always amazed to see a politician, asked a simple question, dance around and do everything except give a straight answer.

Apparently they are taught to do this, but why anyone thinks that is a good idea is beyond me. If you don’t answer people’s questions, they are likely to get upset.  I don’t care if it is child asking a parent a question, a boss asking an employee a question. They are going to get mad.

Or a visitor to your website.

I’m sure you’ve experienced going to a website with some interest and failing to get the answer to such obvious questions as:

What does this company do?

Who do they do it for (am I a prospective customer)?

What products or services do they offer and what are the differences?

How do I go about purchasing the product or service they are offering?

Some people think they are being clever making people contact them to get answers. Well yes, there is such a thing as a teaser – a question the website asks which you have to inquire to get an answer to. But that only works once you have established enough interest on the part of the prospect.

“Call today and get a special free gift with your first purchase” only works once they are pretty much already set to buy.

You would do well to go through your website from the viewpoint of a prospective buyer and see what questions don’t get answered, and fix that on your website.

There’s another point. If they have to dig to find the answer you might as well not have answered it. People are busy and impatient.  ALL the basic questions people have should be answered on your home page if possible.

Frustrating your prospective customers is not a good business model.