Should marketing be logical and persuasive by appealing to reason? Or should it seek to stir people’s emotions? Many people despise appeals to emotion, like car commercials selling how powerful the car is and how fast it can go. Who after all needs a car that can do 150mph, or slam you back in your… Read More »
You want great search engine rankings. Have you been trying for a while? Years? Maybe you don’t know where to start, confused by conflicting claims right and left. Most people have serious misunderstandings of how Google works, what it takes to rank well. What does it even MEAN to rank well? If you were hiking… Read More »
Apparently, we aren’t all going to die, and the economy is not, it seems, going into the worst depression since the extinction of the dinosaurs. So, maybe it is time to speak again of how you really ought to be marketing? HOW BAD IS IT, RICH? We have, you know, had multiple shocks to the… Read More »
The current mantra for marketing websites is “Content is King.” Nope. Not even close. That is a very narrow, technical focus for your online marketing. Here’s the truth, and there’s no two ways about it: THE CUSTOMER IS KING. BUT IT’S ALL ABOUT THE MONEY, RIGHT? Wrong again. Let me explain it like this. When… Read More »
There are certain Big Picture things necessary to develop successful marketing. When I say Big Picture, I mean strategy. A strategy is the overall plan for accomplishing something, that realistically takes into account not just your dreams, but the reality of the existing scene, including your available resources such as time and money and people.… Read More »
The biggest leap a company often has to make in its growth, is to actually get effective marketing working. Many companies start out small with no marketing. Just word of mouth and satisfied customers. I shouldn’t say “just” as that is the core of all business growth. And it is quite an accomplishment getting a… Read More »
I would like to point out a common confusion many people have. If you are mixed up about this, you are probably going to end up with a bad website. Website development is not a computer or an I.T. (Information Technology) job. Yes, we use computers. So does the local fish market. Yes, we do… Read More »
The other half of the equation. Why do we market? We market in order to sell things. Right now, the economy is not doing so great. Why is that? People aren’t buying things as much as they usually would. Duh, right? There are exactly two possible reasons for this: They don’t have money. They are… Read More »
That’s because it is ALWAYS marketing time. But now, more than most times, it is time to market. To get the word out about your company, your products, your services. Let’s have, what in the world of diplomacy, is called a “frank discussion.” WHAT’S YOUR SITUATION? There are a few possible situations your business could… Read More »
Does anyone know what the statistics on online shopping look like right now? If you’re like me you’re currently spending a lot of time on Amazon and other shopping sites. I know many of you are thinking about, or making moves to get an online store going. Well, welcome to the new old thing –… Read More »
We are clearly coming to the end of the first phase of dealing with the pandemic. The first moves are occurring, here and there around the country, to open up for business as usual. Some Florida beaches are open. The state of Georgia is about to allow barbers and hair salons to re-open. I hope… Read More »
Now and then, I’m compelled to go on an extended rant. Something outrages me and I just can’t shut up about it anymore. Years ago I coined a term. At the risk of offending people, it names a sort of disease, “Hideous Industrial Design” or HID. And, unfortunately, like its namesake, while not deadly, it… Read More »
Here I go again with the head-scratchingly obvious statements. Almost Zen-like. Or is it? OF COURSE internet marketing is marketing. It is online marketing. So come on, Rich, what are you trying to say? I’m revealing the dirty secret of internet marketing. What no one else is telling you (Thank You, Rich!) INTERNET MARKETERS DON’T… Read More »
Apparently, it is a myth that the Chinese character for “Crisis” is a combination of the characters for “Danger” and “Opportunity.” But here’s the kernel of truth. What many see as a dangerous situation, some will see as an opportunity. We are in such a time now. I wrote about this two weeks ago, but… Read More »
This is almost too simple. USER EXPERIENCE means the experience of the user. “Duh”, right? Joe arrives on your website. Sometime later, Joe leaves. What happens in between is HIS user experience. Of course everyone’s user experience is different. Does it matter? Is user experience something to concern yourself with? Or is it enough to… Read More »
