Here it is. The most important concept in marketing. VISIBILITY. This is a very simple principle. Maybe too simple, because people talk around its edges all the time. Rarely discussed is the big picture view of it. How visible is your brand, company, product or service line? To your prospective customers that is. The people… Read More »
One of the most important words in Marketing is “Engagement.” This has nothing to do with getting married. It’s closer to Jean Luc Picard on the Starship Enterprise saying “Engage.” Engagement is connection. If you don’t connect with your prospective customer, what are you doing? You might as well be talking to the air. How… Read More »
One of the “Big Picture” things to understand about Marketing. “Subtlety” and “Marketing” don’t go together. These two words should never appear in the same sentence (joke). Many people object to the sort of P.T.Barnum method of marketing. “Step right up kiddies! 25 cents and you’ll see a sight never before seen on Earth… The… Read More »
I shouldn’t have to say this. If you want someone to buy something, annoying them is a bad tactic. Counter-productive. And yet, and yet, examples of this are common. There is even a strain of thought that this is a smart marketing tactic. Because you get their attention. Seriously? By survey, the most unpopular thing… Read More »
Have you heard? You should do branding! Everyone needs branding! Branding is great! You’ll get more business with good branding! And that is True. But what even IS branding? Too many people just use it as a buzz word to try and sell you something they don’t even understand themselves. So let’s explain what it… Read More »
I’ve talked about the general formula for marketing. Now here’s the general formula for marketing SUCCESS: TEST MEASURE REFINE REPEAT Why is that? First of all, there is no such thing as a perfect marketing campaign. Any campaign, no matter how successful, can be improved – usually it can be improved… Read More »
Effective marketing REQUIRES repetition. Let me say that again. If marketing is going to work for you, you are going to have to repeat yourself. Over and over again. Saying it once is not going to do the job. SHOWING it once isn’t going to do the job. Somehow, it just doesn’t sink in or… Read More »
Though text-based platforms have increased, calls still dominate when it comes to reaching a business. That is why in 2015, Google began implementing call-only campaigns. With call-only campaigns, advertisers can focus solely on attracting calls to your business. Call-only ads are especially useful for mobile campaigns, which is why call-only ads only appear on devices… Read More »
Last weekend, I had the privilege of participating in a bi-annual advertising conference organized by a non-profit organization called Ad 2. Ad 2 is a division of the American Advertising Federation (AAF) and together, these groups foster professional development for advertising and marketing professional all over the country. Ad 2 especially focuses on professional development… Read More »
Once upon a time – in the ancient early days of the Internet, say, about 2005, video on a website was a pretty exotic thing. No more. Having video on your website is not only easy – it is highly recommended! It can add functionality, increase visitor interest, get you more leads or sales. Here’s… Read More »
You are the weakest link, Goodbye! In the world of SEO, if content is King then backlinks are Queen…in a very equal kingdom where both rulers have pretty much the same importance. Search engines like Google use links to help determine how well a page should rank in their results. Search engines don’t just… Read More »
If you’re a business owner, I’m sure you’ve heard a thousand times how amazing Google Analytics is for understanding current and potential customers, website insights, and generally proving invaluable to the commercial success of your business. However, Google Analytics is incredibly daunting for a newbie and even Analytics experts discover new things about the data-tracking… Read More »
Content marketing is more important now than it’s ever been, with many marketers beginning to understand that effective content is essential to any long-term marketing strategy. However, that doesn’t stop people from complaining about the daily challenges of creating content. Here are the most common difficulties. Creating Consistently Engaging Content Writer’s block is real. Figuring… Read More »
In the world of internet marketing, one term you are bound to come across is a keyword. What are keywords and why do we need to optimize them? It’s actually simpler than you think. In a nutshell, keyword optimization is just ensuring that the content on your website contains enough instances of your keywords, that… Read More »
The Search Engine’s New Feature Highlights Women-Owned Businesses Google, like many other Silicon Valley corps, is always on the forefront of social issues. That’s why it’s no surprise that, as we were celebrating Women’s Day last week, the company launched a new way to recognize female leaders 365 days a year. But, this timeliness is… Read More »
