I wanted to take the time to give you a big picture, 30,000-foot level view of internet marketing. The goal of internet marketing is that of all marketing – to get you more business by connecting you with prospective customers (clients, patients, whatever they may be called in your business). There are really only a… Read More »
The first big thing you have to face up to about marketing: YOU HAVE TO ACTUALLY DO IT Of course, that isn’t really true. Many companies survive for a long time without doing marketing. What makes marketing a necessity is ambition. AMBITION Do you want to grow your business? Not everyone does. Are you happy… Read More »
Testimonials are hugely important in all marketing – and certainly in online marketing. Why? It has basically to do with TRUST. You probably have people you trust, people you don’t trust (been burned), and people you don’t know about. Are you going to buy from someone you don’t trust? I suppose some people might, out… Read More »
What’s an “app?” The word is short for “application” which is the computer term for a program you use to do something – such as email, or watch videos, or play Candy Crush. That is in contrast to your operating system (Windows, iOS, etc.) that runs the whole device. But what’s an app? Mostly when… Read More »
Like it or not, we all live in Google’s world. Of course, not every business is dependent on Google. Many are, and many more would like to be. If you could get top organic rankings on Google, you’d be living high off the hog. If that’s the case, you only have two options. Cross your… Read More »
Let’s start with a gratuitous Science Fiction reference. In Dune, the author Frank Herbert states “A beginning is a time for taking the most delicate care.” Since by all reports as many as 19 out of 20 new businesses fail in the first 5 years, that is evidently true. There are a lot of pieces… Read More »
The internet has become, in less than 30 years, a vital part of our lives. If our internet access goes down, many of us are severely hampered trying to get business done, not to speak of the really important things like catching up on the latest memes and cat videos. Most of the time it… Read More »
At the risk of offending the shade of Humphrey Bogart (“The Treasure of the Sierra Madre”, 1948), I thought I’d dramatize an apparently common attitude towards website maintenance: “Maintenance?! We ain’t got no maintenance! We don’t need no maintenance! I don’t have to show you any stinkin’ maintenance!” Well, in most cases, you DO need… Read More »
As I said in my last blog, “unbranded organic searches” is the holy grail of marketing for many businesses. That’s people finding you through search, who have never heard of you. They are looking for what you do or sell or offer. Or the solution to the problem you solve. There are many situations where… Read More »
The line made famous by Tom Cruise and Anthony Edwards, in the original Top Gun movie: “We have the need… the need for speed” very much applies to websites. Did you know that after more than 20 years of secretiveness, Google in the last year revealed what the top 3 ranking factors are? They are… Read More »
As I said in my last blog, “unbranded organic searches” is the holy grail of marketing for many businesses. That’s people finding you through search, who have never heard of you. They are looking for what you do or sell or offer. Or the solution to the problem you solve. There are many situations where… Read More »
For a large number of businesses, “unbranded organic traffic” is the holy grail of marketing. This means visitors to your website found it, not by searching for your company name, but by searching for descriptive terms such as “Tampa lawyer” or “industrial cleaners near me.” That comes from search engine rankings. If you can get… Read More »
Reviews are not a new invention. I’m sure if you translated Greek scrolls you’d find “Socrates really wows them when he speaks. Highly recommended!” There are reasons why reviews are a timeless route to more business. THIRD-PARTY ENDORSEMENTS Excuse me if I’m doing this at an idiot-simple level. The most important things are simple. Reviews… Read More »
Talking about the online store checkout process. There’s a lot to know. Last week we got as far as displaying the basket contents. Now the rubber meets the road. The last few yards, where you are going to lose 90% of those you lose. This is where there is no substitute for getting inside the… Read More »
If you have or are thinking about developing an online store, you should know just how important the checkout process is. Most orders put into shopping carts are never completed. The order is abandoned somewhere during the process before the visitor becomes a customer and actually pays. In some stores, it is so bad that… Read More »
