Though text-based platforms have increased, calls still dominate when it comes to reaching a business. That is why in 2015, Google began implementing call-only campaigns. With call-only campaigns, advertisers can focus solely on attracting calls to your business. Call-only ads are especially useful for mobile campaigns, which is why call-only ads only appear on devices… Read More »
Last weekend, I had the privilege of participating in a bi-annual advertising conference organized by a non-profit organization called Ad 2. Ad 2 is a division of the American Advertising Federation (AAF) and together, these groups foster professional development for advertising and marketing professional all over the country. Ad 2 especially focuses on professional development… Read More »
Once upon a time – in the ancient early days of the Internet, say, about 2005, video on a website was a pretty exotic thing. No more. Having video on your website is not only easy – it is highly recommended! It can add functionality, increase visitor interest, get you more leads or sales. Here’s… Read More »
You are the weakest link, Goodbye! In the world of SEO, if content is King then backlinks are Queen…in a very equal kingdom where both rulers have pretty much the same importance. Search engines like Google use links to help determine how well a page should rank in their results. Search engines don’t just… Read More »
If you’re a business owner, I’m sure you’ve heard a thousand times how amazing Google Analytics is for understanding current and potential customers, website insights, and generally proving invaluable to the commercial success of your business. However, Google Analytics is incredibly daunting for a newbie and even Analytics experts discover new things about the data-tracking… Read More »
Content marketing is more important now than it’s ever been, with many marketers beginning to understand that effective content is essential to any long-term marketing strategy. However, that doesn’t stop people from complaining about the daily challenges of creating content. Here are the most common difficulties. Creating Consistently Engaging Content Writer’s block is real. Figuring… Read More »
In the world of internet marketing, one term you are bound to come across is a keyword. What are keywords and why do we need to optimize them? It’s actually simpler than you think. In a nutshell, keyword optimization is just ensuring that the content on your website contains enough instances of your keywords, that… Read More »
The Search Engine’s New Feature Highlights Women-Owned Businesses Google, like many other Silicon Valley corps, is always on the forefront of social issues. That’s why it’s no surprise that, as we were celebrating Women’s Day last week, the company launched a new way to recognize female leaders 365 days a year. But, this timeliness is… Read More »
The new year is here, and optimism is at its peak as everyone turns to setting goals for self-improvement. Besides personal resolutions like “exercising more” or “traveling more,” you should really think about laying out some New Year’s resolutions for your business as well. Now is the best time to reflect on your business’s progress… Read More »
You may or may not be surprised to know that research has shown that up to 90% of customers are influenced by online reviews when making purchasing decisions (since we’ve just started, let’s call this one a bonus reason!). Whether you’ve already got a set strategy in place to acquire reviews or you’re still on… Read More »
People who work on websites know this to be true; Google is always changing their policy, flipping the script on what works and what they consider to be best practice. Whatever did the trick to get your site ranking organically 2 or 3 years ago might not be serving you anymore. Wondering how you can… Read More »
That is the question, isn’t it? Clearly if you are reading this you know my answer. I often find myself struggling to find a topic to write about when my turn comes around in our rotation. There is always something that seems more important and needs my attention. So inevitably I begin to wonder is… Read More »
When you do a search on Google, you arrive on a page displaying several kinds of information. In our industry we call these SERPs – Search Engine Results Pages. Google is constantly tinkering with these. They have several goals in mind. One of them, it turns out, is to increase their revenue. On the average… Read More »
Traditionally, an SEO specialist’s primary goal was to increase rank in the SERP (search engine results page) and drive traffic. Often times, these were numbers-driven strategies that tried to keep up with the constantly changing rules of Google’s many algorithms. But the fundamental flaw in this approach is that when practicing SEO, you can’t just… Read More »
It’s not often that we get a clear-cut answer from Google exec’s, so this week’s latest development comes as quite a surprise. Head of Search at the monster search engine confirmed that there isn’t one set of top ranking factors that apply to every search performed. In fact, depending on the searcher’s intent, what Google… Read More »
