What Las Vegas Taught Me About Marketing

Last weekend, I had the privilege of participating in a bi-annual advertising conference organized by a non-profit organization called Ad 2. Ad 2 is a division of the American Advertising Federation (AAF) and together, these groups foster professional development for advertising and marketing professional all over the country. Ad 2 especially focuses on professional development… Read More »

Video on Websites

Once upon a time – in the ancient early days of the Internet, say, about 2005, video on a website was a pretty exotic thing. No more. Having video on your website is not only easy – it is highly recommended! It can add functionality, increase visitor interest, get you more leads or sales. Here’s… Read More »

5 Must-Have Google Analytics Features

If you’re a business owner, I’m sure you’ve heard a thousand times how amazing Google Analytics is for understanding current and potential customers, website insights, and generally proving invaluable to the commercial success of your business. However, Google Analytics is incredibly daunting for a newbie and even Analytics experts discover new things about the data-tracking… Read More »

Content Marketing Challenges and How to Overcome Them

Content marketing is more important now than it’s ever been, with many marketers beginning to understand that effective content is essential to any long-term marketing strategy. However, that doesn’t stop people from complaining about the daily challenges of creating content. Here are the most common difficulties. Creating Consistently Engaging Content Writer’s block is real. Figuring… Read More »

Google’s Got Girl Power

The Search Engine’s New Feature Highlights Women-Owned Businesses Google, like many other Silicon Valley corps, is always on the forefront of social issues. That’s why it’s no surprise that, as we were celebrating Women’s Day last week, the company launched a new way to recognize female leaders 365 days a year. But, this timeliness is… Read More »

To Blog or Not to Blog

That is the question, isn’t it? Clearly if you are reading this you know my answer. I often find myself struggling to find a topic to write about when my turn comes around in our rotation. There is always something that seems more important and needs my attention. So inevitably I begin to wonder is… Read More »

SEO: It’s More Than a Numbers Game

Traditionally, an SEO specialist’s primary goal was to increase rank in the SERP (search engine results page) and drive traffic. Often times, these were numbers-driven strategies that tried to keep up with the constantly changing rules of Google’s many algorithms. But the fundamental flaw in this approach is that when practicing SEO, you can’t just… Read More »

Google’s Top Ranking Factors Aren’t Always the Same

It’s not often that we get a clear-cut answer from Google exec’s, so this week’s latest development comes as quite a surprise. Head of Search at the monster search engine confirmed that there isn’t one set of top ranking factors that apply to every search performed. In fact, depending on the searcher’s intent, what Google… Read More »

To CRM, or not to CRM?

The subject of using a CRM comes up quite frequently when discussing the construction of a website. For those of you who aren’t aware, CRM stands for Customer Relationship Management or Customer Resource Management. In layman’s terms, this simply means how you communicate with your customer list or how you manage your customer list. When… Read More »