How does search engine marketing (SEM) compare to search engine optimization (SEO) and what is the difference? That’s exactly what you’re going to find out as you read this article from the internet marketing experts at Thirteen05 Creative, Tampa’s leading digital marketing agency.

The Difference Between SEM & SEO

Search engine marketing and search engine optimization may sound quite similar or even seem like different ways to say the same thing, however, they’re not. With SEM, the goal is to acquire traffic from search engines and improve search engine visibility through paid advertising and SEO. With SEO, there’s no use of paid advertising programs like Google Ads. Instead of using paid search ads, SEO relies optimizing websites for search engines in order to improve search engine visibility and drive organic search traffic.

Breaking this down in an easy to digest format, the difference between the two is:

• SEM = Paid traffic & organic traffic
• SEO = Organic traffic

So while SEM utilizes SEO, it also takes advantage of paid search advertising to acquire targeted search traffic. In summary, SEO is one of the techniques utilized in SEM to acquire search traffic, however, the umbrella that is SEM covers not only SEO, but paid search advertising as well. If you’re unfamiliar with paid search ads, the most prominent platform by far is Google Ads (previously known as Google AdWords).

At Thirteen05 Creative, we provide SEM and SEO services to companies of all sizes. We are search engine marketing professionals with a proven track record of driving targeted traffic to our clients’ websites that converts. Contact us today to learn more about our cutting-edge digital marketing services and to discover how we can leverage our extensive experience and expertise in digital advertising to grow your business.

How To Leverage Search Engine Marketing To Grow Your Business

While it is technically possible to learn search engine marketing techniques and apply the strategies that you learn on your own, a better option is to hire a professional. At Thirteen05 Creative, we have helped numerous clients increase their web traffic and grow their businesses in the 20+ years that we’ve been in business. To achieve this, we’ve leveraged a wide array of internet marketing techniques, including search engine marketing. Rather than do it all yourself, we recommend hiring a professional.

At Thirteen05 Creative, our expertise encompasses everything that you need to grow your business. From generating targeted traffic that converts to optimizing your landing pages to improve conversions, we literally do it all. We can even build you a custom website, provide you with managed web hosting for your website, and make sure that your site is healthy and accessible to your customers. Our services include:

• Digital Marketing (SEM/SEO, PPC Management)
• Web Development / Website Design & Redesign
• Website Hosting & Maintenance
• Reputation Management
• Content Development

Whether you need a new site, to redesign your existing site, or you need drive targeted traffic to your website’s landing pages and improve your conversion rates to increase your revenue — Thirteen05 Creative is the digital agency for you. With our custom-tailored solutions for businesses and budgets of all sizes, our team can provide you with exactly what you need to succeed in our increasingly digital world. Contact us today to learn more about how we can help grow your business.