Home Depot used to have a slogan “You can do it…. We can help.” This was a great tagline which had an emotional appeal and immediately positioned Home Depot. Heck, it made ME want to shop there, and I’m mostly immune to marketing.
Last year, some idiot caused them to abandon that for “More saving. More doing” – complete flub-whup-glop-dup. Meaningless garbage with no emotional connection. What are they trying to do? Make people think they are really Wal-Mart? Slogans are supposed to differentiate a brand, not sound like everyone else.
This is at least the fifth slogan they’ve used in the last 15 years.
Why does someone at Home Depot think periodically changing slogans is a good idea? Do they have some statistical evidence that this improves sales (answer: no they don’t, because it doesn’t).
Admittedly “You Can Do It. We Can Help” was way better than their other, previous slogans, so I guess I can’t fault them for changes to that point.
Please people. Recognize when you have a winner.
Branding Rant
