A great example of just how bad marketing can be.
It was in an ad I saw on weather.com. So you know someone spent a LOT of money placing that ad there (weather.com is one of the 10 most visited news websites on the Internet).
This is an attempt at positioning – to try and give someone an instant idea of what the product is or does.
What do YOU think of when someone says “botox for your hair”?
Does that make you want to rush out and buy it?
“Botox for Your Hair”
