I’ve restrained myself till now. I give up.
It’s rant time.
We didn’t win any Addy’s this year, not even for our own website.
Now why is that?
Actual people, the clients and prospective clients you know, LOVE our website.
I get comments like “I didn’t know there was anyone that good in Tampa Bay.” I mean people just gush.
We get calls from people who have already decided, before talking to us, that we are doing their website.
The menu system of the website is unique without being confusing. The branding is impeccable.
Then there’s the stats. The conversion ratio of our website – the percentage of visitors who then contact us – is so high I hesitate to say it as unbelievable.
So then, what’s wrong with our website as far as the judges are concerned? There’s really only one answer. It fails to satisfy some arbitrary, and I might add, FADDISH standard of creativity.
Phooey.
Oh, we’ll keep submitting for awards. They give great credibility with a lot of people. But the real award – and the best judge – is the positive effects for our clients, and the testimonials they write about our work and results.
Okay, I’ll shut up now.
Design Awards
