Every once in a while a really good advertising campaign comes along.
The current Dodge Durango campaign is very smart. These are the “sheep in wolf’s clothing” ads talking about sedans pretending to be SUVs.
It is a very clever and effective job of positioning that furthers the basic Dodge truck branding of tough, manly vehicles.
It is designed to (and does) leave you wondering whether other SUVs are REAL SUVs.
Dodge Durango Campaign
