Google continues to roll out upgrades to Search at a mad rate. Barely two weeks after launching the integration of Google Places with organic search, and six weeks after the launch of Google Instant, here’s another feature.
This had been announced previously, but now it is fully implemented. You will see a little magnifying glass at the end of the first line of a listing.
Click on that and you’ll get a preview of the page.
This will of course reward great looking sites and help people distinguish actual company websites from directories and other intermediary type sites.
Like other recent changes, these are designed to speed up people finding what they are looking for.
Incidentally – or perhaps not – all of these as well tend to bypass the many businesses designed in a greater or lesser degree to compete with Google. Not just the yellow pages sites, but shopping sites, directory sites of all sorts, and so on have less reason for existence and less ability to compete.
Oh yes, and leaving Bing/Yahoo and the lesser search engines in the dust.
But the one big takeaway from all these changes is this:
More than ever, you need a great website and effective Internet Marketing.
