Google – Speed of Update

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How fast does Google update its results?
That depends.
For the average website, about 3 weeks typically is enough for Google to have re-crawled and indexed your entire site.
For news, it is vastly different.
Here’s an excellent report on how Google responded to the news of Bin Laden’s death (and a comparison to how it operated 10 years ago):

Google & The Death of Osama Bin Laden

Quite a difference.

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