Internet Advertising spends rose to an estimated $26 Billion in 2010, after dropping (for the first time since its been tracked) in 2009
IAB: 2010 Online Advertising Worth $26 Billion, Search 46 Percent
Spending on Search was $12 Billion, up from $10 Billion.
We can confidently expect that trend to continue, as Google changes on Local search in the Fall of 2010, cemented the necessity of using Click Ads to supplement Organic Search in very many cases.
Display ads was the other big winner, no surprise.
Notice email advertising is down by 1/3 and all but gone in terms of share of budget.
