I don’t think I’ve made this clear enough.
Marketing is about emotion.
Effective marketing stirs the emotions.
This is so true that there is a recent strain of marketing that seeks to make people angry or disgusted. The philosophy is that at least they’ll remember you.
Well, at least it’s an emotion. But, of course, what you are really trying to do is stir positive emotions towards what you are trying to sell.
If you can do that, you can create response. Logic, rational arguments, facts, can support your marketing but they aren’t the heart of it.
The old saying is you’re selling the sizzle, not the steak.
This is true of all marketing, anywhere.
It’s About Emotion
