One benefit of being in the marketing business, and of running Internet marketing programs for a number of clients across a range of industries.
We get to see what is going on iin the economy, up close and personal.
Internet traffic and actions taken were down almost across the boards, in the days leading up to the increase in the debt ceiling.
Traffic volume spiked up, immediately once it was clear that a deal was going to be made and the U.S. government was not going to shut down or go into default.
That lasted about two days. Over the last week, day by day, traffic volume has been drifting downwards.
With all the bad news, downgrade of the U.S. credit rating, bad unemployment figures, etc. etc., almost every day there has been less action online than the day before.
Now we know from experience that is not going to continue. Eventually people realize that we aren’t all about to die, and they get on with living, and buying.
The moral of this particular story is – and has been for over three years now – that we are on the craziest economic rollercoaster you have ever seen, and there is no end in sight.
I am repeating myself for the umpteenth time when I say there are only two possible answers to this:
Hunker down and hope things will get better
or
Increase and improve your marketing.
Now which of these sounds like a better course of action?
Would you rather succeed, or would you like to be able to blame someone (President Obama, the Tea Party – you pick ’em) for failure?
Do I make my point?
