I know this is way overly simplistic. But read on:
When you are talking to a group of friends, you probably have a pretty good idea what they are going to like or dislike.
Chances are you are trying to amuse, entertain, interest or inform them. You want them to like you more. Maybe get their help or help them.
Is it really so different when you do marketing?
I don’t think so.
You’re doing it to large numbers of people at once, and sure, you don’t know their faces and names.
Think of each prospect out there as though they are a friend. Envision their likes and dislikes.
Decide what you are trying to accomplish with your communication (your marketing).
It isn’t just to sell them. It is to sell them by _______ (amuse, interest, educate, build “like” or trust, etc. – fill in the blanks).
This will make your marketing more effective.
Marketing = Talking to Friends
