Many small businesses start out with only word-of-mouth as a source of new business.
When they venture into the world of advertising – whether out of necessity, or a desire to expand and get rich – they are often in for a surprise.
Yes, with good, smart advertising and high-quality delivery, you can get rich.
But, first of all, successful advertising is a challenge. It can take SEVERAL tries to find a formula that works for you. Meaning the combination of form of advertising, who it is addressed to, what you say or do to grab their notice in the first place, and what you say or do to get them to take action.
Action, meaning, to purchase (if an online store) or to contact you.
An enormous percentage of small businessmen have been frustrated in this, time and again. Often that is because of incompetent help from marketing companies and advertising outlets.
Just as often it is simply because no matter how smart you are, any new advertising effort is an experiment. There are no guarantees.
There’s another shock in store for the new advertiser, when it DOES start to work: quality of leads. More on that tomorrow.
I’m not trying to discourage you. Quite the contrary. If you know what to expect, you won’t be discouraged if you don’t achieve overnight success. and the payoff when you DO get your advertising working, can be enormous.
This is the territory where you start buying gold-plated doorknobs and a rosy retirement.
New to Advertising?
