We launched a new look for our website this last week.
If you’ve seen the previous look, you’ll notice it is MUCH higher impact visually.
Actually, we were kind of bored with the old look, but there are a few important points to make:
1. Website looks get old! Styles change fast on the Internet and a site that is 2 or 3 years old will probably have a bit of an “old-fashioned” look to it.
2. Also the kind of monitors people are using change. There are a LOT more wide-screen and high-resolution monitors out there than used to be, and that is a factor in designing websites. A few years ago, we were designing for 800×600 resolutions. Now those are less than 10% of visitors to most websites.
3. The FIRST thing you have to do with any marketing is get people’s attention. On the web, that means high-impact visuals for your home page or landing page.
Anyway, there you go. Let us know what you think of it.
