Several companies including Google and Symantec (the Norton Anti-Virus people) have launched efforts recently to detect and inform people when a site is safe or not for browsing.
This is a great idea actually since there are an enormous number of bad-hat websites out there and it is easy to get your computer infected unless you are quite watchful of where you go and what you click on.
One of these initiative is Norton’s “Safe Web“. If you have recent Norton products installed on your computer, when you do a search on engines such as Google and Yahoo, you’ll see a little symbol out to the right of the link – a green check mark if they’ve deemed that site to be safe, for example.
The problem with this is if your site hasn’t been checked out by Safe Web yet, and your competitors have, people are going to want to click on their site rather than yours. Since by default this service is turned on now with many Norton products, this is going to be seen by a large and increasing number of surfers.
So if your site doesn’t have the green check yet, it would be wise to take action.
That’s easy, just click on the link above, you can submit your site for review.
Norton Safe Web
