An amazing number of marketers don’t realize the degree to which PEOPLE are important in effective marketing design.
Putting people in the picture – literally – makes all the difference.
This is so true that an image of a receptionist on the phone, next to your phone number, will increase the response rate.
Imagine if the DeBeers commercials (“Diamonds Are Forever”) did NOT show photos of women thrilled with their diamond engagement rings or Christmas presents.
People, it is about People.
People
