The best statement answer ever, about marketing during a recession. Sergio Zyman in “The End of Marketing as We Know it”:
“When a market, or an economy, goes into a tailspin, the first thing you should do is resist the temptation to cut spending. Not only should you keep spending in times of turmoil in order to keep from losing customers, but you should also realize that times of turmoil are great growth opportunities.
“For one thing, when people are confused and don’t know what to think, it’s a great time for you to tell them. For another, most of your competitors will probably cut spending when things are unsettled, and that gives you the chance to increase your market share.”
Listen to the man. He speaks Truth.
