We certainly live in a fast changing world. Nowhere is that more true than marketing on the Internet.
Google, the 600 pound gorilla of searches, makes MAJOR changes in how they determiine search rankings, as often as five or six times a year.
Four years ago, banner ads and email blasts dominated Internet marketing.
Now email blasts are almost completely limited to your own compiled list of customers or prospects. And the click-through rate for banner ads is a tiny fraction of what it once was.
Three years ago people were figuring out how to do more and clever popups. Now everyone blocks popups on their computers.
Methods of Internet marketing that were huge a year ago are already disappearing from the scene.
The moral of the story is, if you are going to do successful Internet marketing, you need to stay on top of the changes. Otherwise you can suddenly find yourself “left in the dust.”