Followers of this blog know that I’m missionary on the subject of delivering the best possible visitor experience.
Why put all that effort into SEO or money into buying paid clicks only to blow off your visitors with confusing navigation, unanswered questions, or a host of other errors?
Now here’s a brilliant article that gives a great top down view of the subject. Don’t neglect to follow the links, it’s a short course in HALF of what it takes to make the Internet work (yes, you still have to get visitors to your site).
The Visitor Experience: Information Architecture
