I’m not talking about highways. I’m using traffic in the sense of visitors to your website.
If you’re going to make Internet Marketing work for you, it is critical to identify who is coming to your website, how they are finding you, and what they are doing once they get there.
A conversation with a prospect yesterday pointed out one of the pitfalls. He was running an ad with a coupon in a local paper. It seemed to be generating business – but no one ever brought in the coupon. Yet when he ran the ad he got more visitors from the area where that paper was distributed. When he stopped running the ad, he got less business from that area.
My point is it takes more than a guess-and-by-golly (using a combination of guesswork and reliance on luck) to understand what is going on. Sometimes you have to really dig. And it is VERY worth it.
Traffic Analysis
