I’ve written about this before, but a new study confirms it. Most TV advertising loses money for the advertisers.
The same study found that TV does work for the heaviest spenders.
Why? It takes a LOT of money to make an impact with television. Otherwise your advertising just gets lost in the weeds.
Well done, well-placed infomercials work. Otherwise, skip the TV unless you can spend enough to where it seems to people like your ads are on the air all the time.
Otherwise TV is vanity advertising. It’s cool and makes you feel good — and that’s about all the good it does.
TV advertising
