Every year, companies of all sizes are setting aside more and more of their marketing budgets to digital marketing.
Why? Because it’s becoming increasingly more obvious that that’s where their potential clients are looking. No matter if it’s a small mom and pop joint, or a Fortune 500 corporation, the fastest and most cost-effective way to get the attention of your desired audience is online.
Sounds easy enough, right? But, the problem lies in finding someone you can depend on to get your digital marketing off the ground. Will it be you? Will it be your marketing team? Lucky for you, that’s where we come in. Our Internet Marketing program covers every aspect necessary to achieve success online – from improved search engine rankings, through making sure that your website visitors stick around, can easily navigate through to find what they’re looking for, and take action to contact you or make a purchase.
SEARCH ENGINE OPTIMIZATION: THE ESSENCE OF YOUR DIGITAL PRESENCE
Organic search listings, the ones that show below the ads and map listings, are proof of effective SEO. Seeing your site on the first page means that Google is convinced that, not only is your website relevant, it does a good job of covering the topic at hand – and an even better job than your competitor’s websites.
CONTENT MARKETING AND OPTIMIZATION: THE KING OF THE INTERNET CASTLE
With good SEO, the hard part is handled; you’ve successfully gotten a prospect to your site. But, how do you plan on keeping them there? That’s where good quality content comes in. As an expert in your field, you’re probably wondering how anyone else but you would be able to write relevant and accurate content. You’re definitely on to something, but we can bring even more than that to the table. We can take content you’ve already written and improve on it, ensuring that it’s properly optimized for Google and easy for your prospective customers to understand.
Not only that, our marketing knows what to do to make sure each user has the experience they expect and are able to easily find what they’re looking for. We know how to naturally integrate calls to action that work – ones that will invite people to take action to contact you or make a purchase.
SEARCH ENGINE MARKETING THAT GETS ATTENTION
With paid ads, your website will start showing up at the top of searches within 15 minutes. All it takes is a set budget, which you provide, and a few set goals, and we’re off and running. Aside from that, all you need to do is let us know where the people are you want business from, what you’re selling, and the rest is history.
Many effective Internet marketing strategies use a combination of pay-per-click and natural SEO. And, in using Google’s paid search service, we are able to gather more information on what your audience is looking for and what the intent is behind their searches. The same information is needed to effectively market both ways – starting with research. And while organic rankings are free, it takes a while to to get to the top of page one.
LOCAL SEO: SOLIDIFY YOUR BRICK AND MORTAR
Local Listings are becoming increasingly more important to the success of small businesses, and even corporations with several locations. With Google Maps, Yelp, and other online directories, consumers are not only able to find businesses close by, they are able to read input from other customers just like them. Making sure your listing is properly categorized and filled with pertinent information, like your operating hours, is key to the online success of your local establishment. Even more than that, including exciting pictures of your store, services, or product give consumers the opportunity to become acquainted with your business before they even step inside.
THE VISITOR EXPERIENCE: BE A GENEROUS HOST
You know that it’s important to get traffic to your website, but have you ever thought about what happens when someone arrives? Does your website do everything possible to nurture interest and build confidence? Or does it push the visitor away with confusing navigation, failure to answer their questions or other errors nine out of ten websites make?
Does your website make it easy for visitors to contact you?
Uniquely, our Internet Marketing program uses sophisticated web analytics to track what happens when visitors arrive on your site, and then takes corrective action to improve the percentage of prospective customers who stay on your site and eventually contact you or purchase online.
EMAIL MARKETING: STAY IN TOUCH WITH PROSPECTS AND CUSTOMERS
Email marketing is amongst the most effective methods of advertising – when it’s done right. There is a great deal of know-how involved in using this marketing tool correctly, but we have what it takes to design, send and capitalize on your email marketing strategy.
MARKETING STRATEGIES THAT SUIT YOUR NEEDS
Not every business is going to need a local listing or utilize email marketing. There are endless factors of how a business can take advantage of our Internet Marketing program. Our first step is to figure out exactly what you do need and what you won’t need, and create a strategy that remains fluid throughout the process.