Economic Scene – Click Ads Trends

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Needless to say, we monitor closely how the economy is affecting our clients’ marketing, so we can make necessary adjustments.
The latest trend, over the last couple of weeks: cost per click is decreasing and average position is improving, without any other change (such as maximum bid amount).
This is operating broadly across many industries.
Our analysis is that the economy is now affecting enough businesses so there is less competition – at least in this particular marketing arena. The same is probably true in other marketing channels, but I don’t have any statistical data to back it up – though there is LOTS in the advertising industry trade publications about how TV networks, magazines, newspapers, etc. are having a harder time filling their ad space and in maintaining their rates.
Every economic downturn has its opportunities.

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