Skilled Website Designs Build Trust
Professional website design is more important than ever in 2023. As the digital world continues to quickly evolve and become more sophisticated, your business website is almost always the first point of contact between you and your potential customers.
A professional, well-designed, and highly functional website makes a much better first impression, builds trust, encourages users to learn more about your business, products, or services, and creates customer loyalty.
Websites created in-house by non-professionals tend to be poorly designed, too cluttered, and in many cases, contain errors. They can make your business look amateurish and untrustworthy, driving away potential customers. And in most cases, you will never get them back again.
Poorly designed websites may be outdated with “cookie-cutter” templates, too many colors, images, and font sizes. The layout might be confusing. They may contain typos or grammatical errors.
In addition, the content may be poorly written by someone with no advertising, marketing, or copywriting background. The page might load too slowly, function improperly, be mobile-unfriendly, or not properly optimized for search engines.
If your company has a website (and it should in this day and age), it is important to make sure that it is professionally created and constantly maintained. This means hiring a web design and internet marketing company with experience in designing dynamic, user-friendly websites from scratch, re-engineering a website that is not up to par, and then regularly updating the content and design to keep it looking fresh and relevant.
Modern Website Design Tips
When designing a website, professionals understand that it is important to focus on your target audience and what they might be searching for. And because they’re in the business, they know what the latest trends are and can help you create an internet presence that is both stylish, functional, and one that drives sales.
Here are just a few of the trends we’re seeing in 2023:
- Oversized typography and bold fonts are making a comeback in website design. They are a great way to grab users’ attention and highlight an important headline or slogan.
- Artistic shapes, colorful curves, and waves have become more popular. They add visual interest to a layout and can steer the eye toward relevant content or toward a button to click on.
- Simplicity is still a popular trend in website design because it allows users to focus on the most important content on your page. A home page that features only your headline, for example. Or only the first few words to tease the user into moving further into your pages.
- Motion graphics, such as short videos, animated GIFs, or “flying” headlines, add movement, generate visual interest, and incorporate energy into your website. And that keeps the user on your site longer, giving you a better chance to close a sale.
- New and innovative ways to navigate websites are also popular now. Using scroll effects or drag-and-drop interactions. Some sites are even incorporating the ability to give voice commands.
- Adding elements that interact with users, like a short two or three question poll, or interactive content that makes them turn the page, are great ways to engage users and keep them coming back to your website.
Here are some things we do here at thirteen05 creative to create a professional website:
- We ensure that your website is well-designed, engaging, and highly functional.
- We embed high-quality, high resolution images so that photos or images are never grainy, or out of focus.
- We use a responsive design which means your website will look good and function properly on all devices, including desktops, laptops, tablets, and smartphones.
- Our content writers are experienced in advertising, branding, marketing, and copywriting, and are experts in writing clear and concise content. We make sure that your website content is easy to read, to understand, and always has a call-to-action. And we proofread for typos, broken links, and grammatical errors.
- We update your website on a regular basis by adding new content, creating interesting blogs, and refreshing your design.
- We make sure that your site is optimized for all search engines. SEO is critical if your website is going to show up at the top of any search list.
Improved user experience or UX is the goal of our professional web designers. We want users to be able to find the information they need quickly and easily. We want your website to be visually appealing, with content that is clear and concise, and mobile-friendly on every device.
Because your website is almost always the first place your potential customers will go, we want to be sure that it is a positive reflection of your brand and that it looks and feels professional.
Professional website design is an essential investment for businesses of any size. A well-designed website can help you improve your user experience, enhance your brand identity, increase your search engine visibility, and increase your views to sales conversion rates.
If you are serious about growing your business, about being successful, then you need to invest in professional website design, dynamic content, and internet marketing strategies. Give us a call today and let us show you how we can help.
If you succeed, we succeed.