Why Do Websites Needs to be Mobile Friendly?

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Smartphone Friendly Websites Are A Modern Standard

If you haven’t already noticed, the use of mobile phones and tablets is continuing to rise. According to Statista, a German online platform specializing in data gathering and analysis, “global mobile internet usage is expected to reach 79.5% by 2025.”

This means that more and more people are, and will be, using their mobile devices to access the internet, including searching for something they want or need, and then logging on to company websites. If your website is not mobile-friendly, you will lose a large portion of your potential audience.  And that’s not a good thing.

Mobile-friendly websites are ranked higher in search engine result pages or SERPs. Google, as well as other search engines, give higher rankings to mobile-friendly sites when they deliver their mobile search results. This means that if your website has not been built to be mobile friendly, it is less likely to show up in search results when people use their mobile devices—cellphones or tablets—to hunt for information.

Mobile-friendly websites provide a better user experience, or UX, than websites that haven’t been crafted to look exactly the same as their online website counterparts. They are easy to navigate on any device, they don’t cut off content or images, and they react quickly and easily for the user.  If your website is not mobile friendly, users are likely to get frustrated and go elsewhere.

Mobile-Friendly Improves Customer Engagement

Having a mobile-friendly website can help you increase views to sales conversions. When users have a positive experience on your mobile website, they are more likely to take action, such as signing up for sale or event announcements, making a purchase, and sharing the site with their friends and family.

Overall, having a mobile-friendly website is essential for any business that wants to succeed with their online and digital marketing strategies.

Here are some great tips for making your website mobile friendly:

  • Use a “responsive” web design.  That means your website will automatically adjust to fit the screen size of any device.  Whether it’s a smartphone, small tablet, or large tablet, the screen size will adjust itself so that all of your website is visible to the user.
  • Make sure your text is large enough to read easily on a small screen.  There’s nothing worse than having to enlarge the size of the font on your cellphone screen, and then keep going back and forth so you can finish a sentence.  Test your font size on your own mobile devices to make sure they are easily readable.
  • Use large, clickable buttons and links.  Want the sale?  Make sure the buttons are easy to find.  Perhaps put them in another color that stands out against your website’s background.  Again, test how it looks on your own mobile devices.
  • Make sure your website loads quickly.  There’s nothing worse in today’s impatient society than waiting for a website to load.  This is one of the quickest ways to lose a potential customer.  No one wants to wait for a slow website to load.
  • Avoid using pop-ups and other intrusive elements.  They may look good online, but they are annoying on smaller screens.

If you are not sure how to make your website mobile friendly, hire a professional web design and development company, such as thirteen05 creative, to help you.  At thirteen05, we have years of experience in crafting professional websites that are also mobile-friendly.

Mobile friendliness can improve your brand image. A mobile-friendly website demonstrates that your business is professional, can be trusted, and is in tune with the 21st-century mode of doing business. It also shows that you care about your customers and want to provide them with the best possible online user experience.

It allows for increased customer engagement. Mobile-friendly websites make it easier for customers to interact with your business wherever they are. They can easily browse your products and services, make purchases, and contact you for support when they’re out and about, or not in front of their computer screen.

Mobile friendliness creates more immediate traffic and leads. A mobile-friendly website is more likely to rank well in search engines, resulting in more targeted traffic and potential leads for your business.

Finally, it creates better customer retention. Mobile-friendly websites make it easier for customers to do business with you, to make appointments, to buy your products or services.  This results in better and more qualified customer retention.

Bottom line:  having a mobile-friendly website is essential for any business that wants to reach a wide audience and succeed in the digital age.  It’s that simple.

Our Internet Marketing team can run an analysis to be sure that your online website is mobile-friendly on all devices, no matter the screen size.  And we can also check on load time, keywords, clarity of content, font size, and readability.  Think of it as a smart investment in the future of your business.  As digital media evolves, your business needs to evolve as well.

If you succeed, we succeed.

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