Life is an ongoing balancing act; one does not want to indulge in too much of one thing while neglecting another. A common saying is: Everything in moderation, including moderation. Great websites are also a balancing act. Among many others, one of these balances comes with the usability and originality of a website. Here, we’ll… Read More »
1. Give your type some love. Fonts are not all created equally! As you can imagine, Fonts are developed by different designers and companies. With so many different hands in the pot, inconsistencies are inevitable. Coupled with different rendering methods used by software and browsers, your type can look drastically different and sometimes unpleasant. It’s… Read More »
Keeping your site current is often a continuous process because web design is constantly changing the rules. Old websites followed techniques that are now considered outdated, like keyword stuffing and packing everything important above the fold. 2016 was packed with new ideas and trends that websites are sure do keep adopting into 2017 and the… Read More »
Websites are not static moments in time. They are dynamic, ever growing organisms that require constant attention to ensure that they continue to do their job and remain effective towards your business goals. While design is only one of many determining factors of a website’s success, there is no doubt it’s one of the most… Read More »
The visual organization of your website’s content is critical for ensuring that your visitor can easily find and interact with the information they are looking for! By using Grids, we can design and layout our website’s content in a very easy and familiar way that allows users to quickly traverse your website with ease. Designing,… Read More »
Like all tools and machines that consist of many moving parts, your website, as well as your car, needs a consistent and regular maintenance plan. Over time and with consistent usage, your car needs oil changes, tune-ups, bodywork and a reliable expert on everything else to run smoothly and stay reliable. It’s no surprise that… Read More »
For a website to work and work well it also has to have a good design. There is a common misconception that a good design has to be pretty – this is simply not true. Though a good looking site may grab the user’s immediate attention, the design has to also be easy to use.… Read More »
There’s an old saying “the Devil is in the details.” Meaning details are important. That saying could have been invented for the world of marketing. What is it about a website that really makes an impact — one you stick on, makes you want to look further into it, find out what they have to… Read More »
Yes, it sounds like insanity, a digital marketer, SEO specialist and reveler of the Web 2.0 zeitgeist ditching the albatross of search engines for…a duck? Of course, I’m ditching Google’s search engine on a purely personal level because if I ignored Google on a professional level, I’d be completely useless at my duties. That is… Read More »
In recent years, companies like Weebly, Wix, GoDaddy and Squarespace have started offering free, simplified website building software. Now, it’s pretty obvious the word “free” will catch some eyes in the process and the idea of a website costing $0 excites smaller companies who aren’t sure if they want to invest a larger portion of… Read More »
What the Apple Watch Means for User Interface The Time Has Come. Ha. See what I did there? As any fanboy, tech nerd, or early adopter knows, Friday started the first wave of deliveries of the long-anticipated Apple Watch. As a guy that relishes new tech, and being the first person to have one, you better… Read More »
In case you had forgotten or didn’t hear the warnings being shouted from rooftops, today is the day of days. Google will be rolling out their new mobile search algorithm, aptly nicknamed by industry professionals as “Mobilegeddon”, beginning today and most likely continuing for a few weeks. If you don’t know what the new algorithm… Read More »
The adage “If it ain’t broke, don’t fix it” can be used in many situations across many platforms. While, it usually holds true, when it comes to a website, it isn’t always as cut and dry. While a website might not be broken, it could be suffering from a lack of focus and functionality. Once… Read More »
