For a website to work and work well it also has to have a good design. There is a common misconception that a good design has to be pretty – this is simply not true. Though a good looking site may grab the user’s immediate attention, the design has to also be easy to use. A great design should concentrate on providing a great user experience. It shouldn’t be too cluttered, and it should direct the user to where they want to go quickly and easily (as well as where you would like them to go).
Check out this link that gives 30 user experience statistics that will change your mind if I haven’t already.
Here’s a Few Highlights from the Article:
60% of Consumers use mobile exclusively to make a purchase decision.
52% of users said that a bad mobile experience made them less likely to engage with a company.
These stats illustrate how important a quality user experience is, and that it’s basically business suicide if you are selling anything(including services) online without having a well designed, properly optimized site that gets the user where they want to go.
And a Little More…
Video helps persuade 73% of people to buy a product or service.
8 out of 10 consumers who signed up for emails from a brand over the past six months made a purchase based on what the received.
Emails with social sharing buttons increase click-through rates by 150%.
82% of your consumers enjoy reading relevant content from company blogs.
We take all of these concerns into mind when developing a site and hope that you do as well.
This video is also a great resource for explaining this whole situation, using doors as an analogy:
