This is a major trend in on-line marketing: to force people to do things. Let me give you an example. POP-UPS I’ve been doing online marketing for 19 years and pop-ups have been with us almost that long. You know what I’m talking about. You’re navigating a website and a “box pops up” on your… Read More »
I’ll answer the question in the headline, but first. It is the most common thing. A small business owner freely admits they know nothing about marketing. Usually they are selling themselves short. Some business owners started out as marketing people. But usually, they succeeded in business by being really good at some product or service.… Read More »
That is the question, isn’t it? Clearly if you are reading this you know my answer. I often find myself struggling to find a topic to write about when my turn comes around in our rotation. There is always something that seems more important and needs my attention. So inevitably I begin to wonder is… Read More »
At some point in all our lives, we have been exposed to a workplace that isn’t very team oriented. Matter of fact, I would say that is one of the largest negatives I see when I peruse Glass Door from time to time. You know the place; a big stuffy room with lots of cubicles… Read More »
Before the internet took over, local businesses survived by word of mouth; one person would recommend their service to another, and so on. These days, the internet has largely taken the place of those friendly recommendations. Though, unfortunately, a lot of small business owners overlook the power of online reviews. When’s the last time you… Read More »
Imagine walking into a Mercedes dealership, and on being told a new S550 costs $100,000, you say “but down the street, I can get a used 15-year-old Chevy for $1,000!” Versions of this happen every day in regards to websites. All websites are not the same any more than all cars are the same. Here… Read More »
Keeping your site current is often a continuous process because web design is constantly changing the rules. Old websites followed techniques that are now considered outdated, like keyword stuffing and packing everything important above the fold. 2016 was packed with new ideas and trends that websites are sure do keep adopting into 2017 and the… Read More »
I’d put money down on the notion that you hear it daily; whether it’s at the office with your team, at home with family, or maybe you even say it. It’s a common misconception of our valuable, precious time with task management. Of course, I’m referring to the popular excuse: “I would absolutely do that… Read More »
So you have a great WordPress website and you have created posts, but they aren’t showing up anywhere. What’s up with that? This usually means that either the theme you are using doesn’t support blog pages, or there is a setting/setup that you missed on the theme. Follow these steps to have your blog up… Read More »
The million dollar question. Google has already announced that website security is one of their more than 200 ranking factors, but adding an SSL certificate isn’t for every site owner. While there are some benefits to adding https:// to the beginning of your web address, they don’t always outweigh the cons. If consumers are able… Read More »
For a website to work and work well it also has to have a good design. There is a common misconception that a good design has to be pretty – this is simply not true. Though a good looking site may grab the user’s immediate attention, the design has to also be easy to use.… Read More »
Many people have never even heard of the term vector or simply do not understand what it means. Vectors are basically the holy grail of image files for Web and Print Designers. If you are trying to print your logo on apparel or really anything, the printer is going to ask if you have a… Read More »
Now almost three months into 2016 (times flies!), marketers are able to put their fingers on the pulse of what is trending for design in 2016. At the top of the list is undoubtedly photography; many Fortune 500 companies are turning to an image-driven website, paired with a consistent, photo-centric print campaign. A perfect example… Read More »
It’s that time again – in just a few weeks, Google is releasing another major update to its well-known Penguin algorithm. In fact, knowing Google, I wouldn’t be surprised if they’ve already released it. This specific algorithm is in charge of regulating link spam, and demoting sites who are guilty of the outdated and spammy… Read More »
If you are a business owner or an entrepreneur, perhaps you have heard of “dogfooding”, or perhaps you haven’t. Wikipedia describes dogfooding as “a scenario in which a company uses its own product to test and promote the product”. A perfect example of dogfooding: in 1980, Apple Computer president Michael Scott actually banned typewriters within… Read More »
