Content is king when it comes to SEO. What do I mean by this? Well, put quite simply, if there is one ranking factor to pay attention to, its content. This means that if you want to beat out your competitors on Google, you need to be blogging and adding high quality relevant content to your site on the regular.
To explain it in simple terms, what google is trying to do when it chooses how to rank your site is, they are trying to determine who is the most knowledgeable person in relation to the search. What I mean by this is, if someone searches “web design Tampa,” Google tries its best to serve up results that it feels are the highest authority on web design in Tampa.
They have no other way of determining this then by indexing the content on your site and comparing it to others around you. So the more articles we have about web design the better our ranking should be for that given term.
What is high quality content in googles eye? Well, it’s when the content you are adding to the website is fresh, original, and informative about the topic at hand. You see, gone are the days of keyword stuffing, hidden text, and duplicate content to boost your way to the top. For example, if you’re an air conditioning company in Tampa, you can no longer just put HVAC Tampa dozens of times in your content and think that’s enough.
Google has become really, really smart in recent years and they can now tell a lot about your site when they crawl it. So, to combat that, we are continually adding content to our site weekly. The content we add focuses on our areas of specialty, like Web Design and Internet Marketing. It’s our goal to make sure we have pages for all of our major services, as well as our minor ones. That means we create content about website and logo design, as well as brochure websites, ecommerce websites, construction websites, and dental websites. By housing content on our many specialties, we are showing google that we are an authority in our field.
Blogging is also an important part of any content strategy. It’s also a fun way to write about topics that may affect your specific industry and explain your position on them.
In summation, if you’re wondering what you should always be doing to your website to help your rankings, it’s always adding content. Google’s algorithm will always change, and the technical side of SEO will always be evolving, but it’s clear that content will always rain supreme when it comes to ranking factors.