Meeting Demands

Here at thirteen05 creative, we are in the business of marketing. A website in nearly every case is a marketing tool. It isn’t just a pretty face. Yes, a website has to look good and work right. That is so it can do its job. The purpose of marketing is to create want and sell […]

Are You a Wolf or a Sheep?

They say imitation is the sincerest form of flattery, I call malarkey on that. I feel imitation is just a lack of imagination and fails to make you stand out. You went into business because you believed you were better than your competitors, right? So why not blaze your own trail in your marketing as […]

Are You Targeting Your Ideal Customer?

One of the most consistent and important Marketing concepts that I’ve learned over the years is this; no matter how hard you try in your Marketing Analysis and Strategy, you’ll never be able to successfully appeal to everyone, all at once, all the time. While this may place a pessimistic emphasis on effective Marketing, it […]

The Art of Impulse Purchases

Many human actions are done on impulse – a feeling that drives you to make decisions without further thought or delay. This notion is the driving force behind impulse purchases, which is defined as the unplanned decision to buy a product or service, made just before a purchase. It’s no secret that marketers have found […]

Facebook is Not Building a Dislike Button

The power of a title can light the internet on fire. News came out recently of Facebook’s decision to work on a dislike button, a feature Facebook users have been requesting for a while now, and the internet went bonkers. Some rejoiced and some were staunchly against the decision. Some were excited that they could […]

Small Businesses and Market Research

Every great marketing guru writes at length about the importance of market research. But there is no aspect of marketing that is inherently more expensive, or that takes longer. What is the small businessman to do, If you can’t afford upwards of $10,000 and minimally a couple of months? First of all, if you’re marketing […]

Research

Claude Hopkins invented it. Devoted an entire book to it, “Scientific Advertising”, 1923. Rosser Reeves, famous as the inventor of the “Unique Selling Proposition”, talks about it at length, how to do it and why it is crucial, in “Reality in Advertising”, 1960. David Ogilvy heavily promoted it as essential to success, in “Ogilvy on […]

Pricing

I’m sometimes asked to survey for pricing. It is very difficult. One of the great geniuses of marketing, David Ogilvy, says you cannot survey for a price point. I agree. There ARE two effective things you can do in research to establish pricing: 1. Competitor research. What are competitors charging for similar products, lower end […]

Ogilvy on Research

David Ogilvy is one of the marketing gods. Founder of Ogilvy and Mather. Responsible for some of the most famous advertising campaigns in history. Retired to live in a castle in France, probably he’s worth $100,000,000. When David Ogilvy talks, you might want to listen. A very large portion of his book “Ogilvy on Advertising” […]

Quantitative versus Qualitative Research

Market research is usually categorized as “quantitative” or “qualitative”. “Quantitative” research, as you would expect, is research that gives you numbers – percentages, rankings, etc. So what is “qualitative” research? Research that doesn’t give you numbers? Well, exactly. But any really usable research is going to have a numeric aspect. What are the most important […]

Surveying – False Results

This article highlights the fact that it is very easy to get a bum steer from a survey. Some types of questions are notorious in this regards. Just try to survey consumers for what they would pay for a product or service! Any question where those being surveyed are likely to feel their answer may […]