Metrics, statistics, or stats, are measurements of performance. There are industries where these are more than just totally accepted – they are revered. As in, who has won the most Super Bowls? Athletes and sports teams run on metrics, from batting average to yards per carry to winning percentage and 60-yard dash time. High School… Read More »
When you see McDonald’s Golden Arches or the Starbucks logo, you know what you are looking at. That’s branding. But It’s only a part of the story, which also includes logos, color schemes, fonts, use of graphical elements, slogans or taglines. You might think you are too small to have a brand. That this is… Read More »
Here at thirteen05 creative, we are in the business of marketing. A website in nearly every case is a marketing tool. It isn’t just a pretty face. Yes, a website has to look good and work right. That is so it can do its job. The purpose of marketing is to create want and sell… Read More »
Content is king when it comes to SEO. What do I mean by this? Well, put quite simply, if there is one ranking factor to pay attention to, its content. This means that if you want to beat out your competitors on Google, you need to be blogging and adding high quality relevant content to… Read More »
(with thanks to Ella Fitzgerald) Why are some commercials awful, and others make you want to reach for your wallet? If you are in the business of selling things, you’ve got to have someone to talk to, someone who might buy your product or service. Now sometimes that is just about getting your product in… Read More »
They say imitation is the sincerest form of flattery, I call malarkey on that. I feel imitation is just a lack of imagination and fails to make you stand out. You went into business because you believed you were better than your competitors, right? So why not blaze your own trail in your marketing as… Read More »
One of the most consistent and important Marketing concepts that I’ve learned over the years is this; no matter how hard you try in your Marketing Analysis and Strategy, you’ll never be able to successfully appeal to everyone, all at once, all the time. While this may place a pessimistic emphasis on effective Marketing, it… Read More »
Many human actions are done on impulse – a feeling that drives you to make decisions without further thought or delay. This notion is the driving force behind impulse purchases, which is defined as the unplanned decision to buy a product or service, made just before a purchase. It’s no secret that marketers have found… Read More »
The power of a title can light the internet on fire. News came out recently of Facebook’s decision to work on a dislike button, a feature Facebook users have been requesting for a while now, and the internet went bonkers. Some rejoiced and some were staunchly against the decision. Some were excited that they could… Read More »
Every great marketing guru writes at length about the importance of market research. But there is no aspect of marketing that is inherently more expensive, or that takes longer. What is the small businessman to do, If you can’t afford upwards of $10,000 and minimally a couple of months? First of all, if you’re marketing… Read More »
Claude Hopkins invented it. Devoted an entire book to it, “Scientific Advertising”, 1923. Rosser Reeves, famous as the inventor of the “Unique Selling Proposition”, talks about it at length, how to do it and why it is crucial, in “Reality in Advertising”, 1960. David Ogilvy heavily promoted it as essential to success, in “Ogilvy on… Read More »
I’m sometimes asked to survey for pricing. It is very difficult. One of the great geniuses of marketing, David Ogilvy, says you cannot survey for a price point. I agree. There ARE two effective things you can do in research to establish pricing: 1. Competitor research. What are competitors charging for similar products, lower end… Read More »
David Ogilvy is one of the marketing gods. Founder of Ogilvy and Mather. Responsible for some of the most famous advertising campaigns in history. Retired to live in a castle in France, probably he’s worth $100,000,000. When David Ogilvy talks, you might want to listen. A very large portion of his book “Ogilvy on Advertising”… Read More »
Market research is usually categorized as “quantitative” or “qualitative”. “Quantitative” research, as you would expect, is research that gives you numbers – percentages, rankings, etc. So what is “qualitative” research? Research that doesn’t give you numbers? Well, exactly. But any really usable research is going to have a numeric aspect. What are the most important… Read More »
This article highlights the fact that it is very easy to get a bum steer from a survey. Some types of questions are notorious in this regards. Just try to survey consumers for what they would pay for a product or service! Any question where those being surveyed are likely to feel their answer may… Read More »
