It’s time for one of my periodic rants. You all know the use of common punctuation such as periods (“full stop” if you’re British), commas and quotation marks. Then there’s this thing called a semicolon. ; What the heck is a semicolon. And of what use is it to someone attempting to communicate?… Read More »
Clichés are the enemy of good content writing. The most critical contents in a website, in an ad, or in an email, are the headline or subject line and first sentence. Two contradictory tendencies war in the effort to create effective copy. Clichés such as ”think outside the box” really don’t say anything nor does… Read More »
Content marketing is more important now than it’s ever been, with many marketers beginning to understand that effective content is essential to any long-term marketing strategy. However, that doesn’t stop people from complaining about the daily challenges of creating content. Here are the most common difficulties. Creating Consistently Engaging Content Writer’s block is real. Figuring… Read More »
In the world of internet marketing, one term you are bound to come across is a keyword. What are keywords and why do we need to optimize them? It’s actually simpler than you think. In a nutshell, keyword optimization is just ensuring that the content on your website contains enough instances of your keywords, that… Read More »
People who work on websites know this to be true; Google is always changing their policy, flipping the script on what works and what they consider to be best practice. Whatever did the trick to get your site ranking organically 2 or 3 years ago might not be serving you anymore. Wondering how you can… Read More »
Traditionally, an SEO specialist’s primary goal was to increase rank in the SERP (search engine results page) and drive traffic. Often times, these were numbers-driven strategies that tried to keep up with the constantly changing rules of Google’s many algorithms. But the fundamental flaw in this approach is that when practicing SEO, you can’t just… Read More »
Your content is important, and making sure your visitors can easily read and digest your content is equally just as important. How you present your content can make the difference between someone easily finding what they are looking for or simply getting overwhelmed and leaving your website. There are many design and formatting factors that… Read More »
Imagine you’re starting a new marketing project for you and your business or organization and the designers, developers, or marketers ask for the content you’d like to feature. What are you going to say next? Have you been prepared and kept an up-to-date repository of useful material that they can turn into marketing success for… Read More »
Everyone needs a website. For the small business owner, this is often a problem. You can hire someone to design and build a website, but that is like hiring someone to build you a house. It still has to be furnished. The words and images that constitute the content, that fill the pages of the… Read More »
Content is king when it comes to SEO. What do I mean by this? Well, put quite simply, if there is one ranking factor to pay attention to, its content. This means that if you want to beat out your competitors on Google, you need to be blogging and adding high quality relevant content to… Read More »
The What, Why, and How If you’re at all familiar with marketing online, you’ve probably heard or read this phrase: “Content is King.” And, there’s a reason for that. Having a site full of informative, well-balanced, and useful content can make a world of difference in building brand authority and reaching the #1 spot in… Read More »
Are you tired of Christmas advertising? I thought so. There’s no time of the year when advertising is more intense, but there’s a year-round lesson to be learned: Your marketing message can be over-exposed. But guess what: it can just as well be under-exposed. Maybe no one even knows you are communicating. Too much and… Read More »
There’s an old saying “the Devil is in the details.” Meaning details are important. That saying could have been invented for the world of marketing. What is it about a website that really makes an impact — one you stick on, makes you want to look further into it, find out what they have to… Read More »
Coincidentally, I found myself staring at my computer screen pondering what to write a blog post about and coming up with zilch, something that does not happen often. Then I thought to myself, why not write a blog post about writer’s block? Well, when worst comes to worst, Hubspot’s Blog Topic Generator takes all the… Read More »
With the holidays among us, shopping season is in full swing. More and more customers are shopping online and it is important that customers can find your website easily. Your SEO ranking on Google can be the difference between selling a handful of products and having millions of online sales. 67.6% of people will click… Read More »
