I Don’t ❤ Semicolons

It’s time for one of my periodic rants. You all know the use of common punctuation such as periods (“full stop” if you’re British), commas and quotation marks. Then there’s this thing called a semicolon.      ; What the heck is a semicolon. And of what use is it to someone attempting to communicate?… Read More »

Let’s Circle Back and Think Outside the Box

Clichés are the enemy of good content writing. The most critical contents in a website, in an ad, or in an email, are the headline or subject line and first sentence. Two contradictory tendencies war in the effort to create effective copy. Clichés such as ”think outside the box” really don’t say anything nor does… Read More »

Content Marketing Challenges and How to Overcome Them

Content marketing is more important now than it’s ever been, with many marketers beginning to understand that effective content is essential to any long-term marketing strategy. However, that doesn’t stop people from complaining about the daily challenges of creating content. Here are the most common difficulties. Creating Consistently Engaging Content Writer’s block is real. Figuring… Read More »

SEO: It’s More Than a Numbers Game

Traditionally, an SEO specialist’s primary goal was to increase rank in the SERP (search engine results page) and drive traffic. Often times, these were numbers-driven strategies that tried to keep up with the constantly changing rules of Google’s many algorithms. But the fundamental flaw in this approach is that when practicing SEO, you can’t just… Read More »

Making Your Content Easy to Digest

Your content is important, and making sure your visitors can easily read and digest your content is equally just as important. How you present your content can make the difference between someone easily finding what they are looking for or simply getting overwhelmed and leaving your website. There are many design and formatting factors that… Read More »

The Benefits of Consistent Content Creation

Imagine you’re starting a new marketing project for you and your business or organization and the designers, developers, or marketers ask for the content you’d like to feature. What are you going to say next? Have you been prepared and kept an up-to-date repository of useful material that they can turn into marketing success for… Read More »

Making Content Marketing Work For You

The What, Why, and How If you’re at all familiar with marketing online, you’ve probably heard or read this phrase: “Content is King.” And, there’s a reason for that. Having a site full of informative, well-balanced, and useful content can make a world of difference in building brand authority and reaching the #1 spot in… Read More »

This is Not a Black Friday Special

Are you tired of Christmas advertising? I thought so. There’s no time of the year when advertising is more intense, but there’s a year-round lesson to be learned: Your marketing message can be over-exposed. But guess what: it can just as well be under-exposed. Maybe no one even knows you are communicating. Too much and… Read More »

Break Down Your Writer’s Block

Coincidentally, I found myself staring at my computer screen pondering what to write a blog post about and coming up with zilch, something that does not happen often. Then I thought to myself, why not write a blog post about writer’s block? Well, when worst comes to worst, Hubspot’s Blog Topic Generator takes all the… Read More »

3 Tips to Increase your Online Sales this Holiday Season

With the holidays among us, shopping season is in full swing. More and more customers are shopping online and it is important that customers can find your website easily. Your SEO ranking on Google can be the difference between selling a handful of products and having millions of online sales. 67.6% of people will click… Read More »