When starting any PPC campaign, it will be structured in a way that creates an ad campaign, which will include at least one ad group, which will house your keywords and ads. The big mistake you don’t want to make is putting too much focus on improving the quality of your keywords while neglecting the… Read More »
Sometimes, we hit an SEO rut. Especially for mature businesses, who have had SEO services for a while, it’s easy to wonder “what more could I do?” Maybe you have a site that already ranks high for relevant search terms, already has high organic traffic, and already has a high-quality PPC campaign. In short, maybe… Read More »
SERP = Search Engine Results Page – what you see on your screen after doing a search. Over the years, Google has regularly made changes to make searches more valuable and to take advantage (and sometimes to introduce) new technology. The fight to appear on that page, especially high on that page, is a battle… Read More »
When you do a search on Google, you arrive on a page displaying several kinds of information. In our industry we call these SERPs – Search Engine Results Pages. Google is constantly tinkering with these. They have several goals in mind. One of them, it turns out, is to increase their revenue. On the average… Read More »
Do you remember a few years ago when we had Mobilegeddon? That was when Google started penalizing websites in mobile search that weren’t mobile friendly. Well, now secure-geddon is upon us. Google has decided it’s time to secure the internet and, in doing so, all websites are being required to go HTTPS or face the… Read More »
When it comes to creating a marketing strategy and beginning to implement specific tactics, having a proper plan of action in place is everything. You need to make sure this plan will help you achieve your main goals for the site, along with aligning with other people’s (your partners, co-workers, etc.) goals for the site.… Read More »
Your online reputation is everything. That’s why it’s imperative that you do everything in your power to prevent irreparable damage. You might be thinking to yourself, “But where does it stop? What lengths must I go to keep my businesses reputation clean?” Well, the answer is pretty cut and dry: with a robust on and… Read More »
In my previous post, we explored backlinks and whether or not they were still relevant (if you missed it, you can find it here). Now it’s time to roll up our sleeves and get to work. The idea of campaigning for links can seem overwhelming, especially since we don’t want to take any shortcuts here.… Read More »
Let’s just cut to the chase; according to massive amounts of research done by industry experts, backlinks still have a LOT of influence on your site’s ability to rank organically. But, we should also point out that not all links are created equal AND that links alone will not get you on the first page… Read More »
Content is king when it comes to SEO. What do I mean by this? Well, put quite simply, if there is one ranking factor to pay attention to, its content. This means that if you want to beat out your competitors on Google, you need to be blogging and adding high quality relevant content to… Read More »
Holiday Marketing Techniques that Work The biggest, and most competitive, time of year for e-commerce retailers is fast approaching. I know what you’re probably thinking – you’re a small retailer with no chance of outshining big box retailers, so what’s the point? The point is: you do have a chance! As long as you plan… Read More »
Websites take a lot of work to build from scratch. The last thing you want is to launch a brand spankin’ new website that you toiled over for hours only to miss some simple but important things. Things that could completely ruin your search rankings or website experience. Even if you are not a website… Read More »
Probably the most common questions a small business owner, or a marketing director of a medium sized company, would ask when first interested in creating a new website is this: Should I save money and just build a simple site myself, or should I consider hiring Web Designers to create it for me? There’s a… Read More »
So, here you are. You can see the finish line; your website is almost complete. You might find yourself wondering “what’s next?” Well, that’s a great question most people don’t ask. Many assume that once a website is complete, they can set it and forget it. However, that couldn’t be further from the truth. We… Read More »
By now, you’re probably used to the ever changing world of the internet. With a platform so flexible, it’s easier for marketers to find new angles to take advantage of. Now, keep in mind, using YouTube as a marketing tool is nothing new. Though, it’s no surprise that many small businesses are failing to utilize… Read More »
