Are You Down With HTTPS?

Do you remember a few years ago when we had Mobilegeddon? That was when Google started penalizing websites in mobile search that weren’t mobile friendly. Well, now secure-geddon is upon us. Google has decided it’s time to secure the internet and, in doing so, all websites are being required to go HTTPS or face the […]

Building SEO Strategies for Lasting Impact

When it comes to creating a marketing strategy and beginning to implement specific tactics, having a proper plan of action in place is everything. You need to make sure this plan will help you achieve your main goals for the site, along with aligning with other people’s (your partners, co-workers, etc.) goals for the site. […]

Don’t Pass on These Off-Page SEO Strategies

I’ve said it before and I’ll say it again; your online reputation is everything. That’s why it’s imperative that you do everything in your power to prevent irreparable damage. You might be thinking to yourself, “But where does it stop? What lengths must I go to keep my businesses reputation clean?” Well, the answer is […]

Backlinks: Are they still a big deal?

Let’s just cut to the chase; according to massive amounts of research done by industry experts, backlinks still have a LOT of influence on your site’s ability to rank organically. But, we should also point out that not all links are created equal AND that links alone will not get you on the first page […]

Winter is Coming: Are You Ready?

Holiday Marketing Techniques that Work The biggest, and most competitive, time of year for e-commerce retailers is fast approaching. I know what you’re probably thinking – you’re a small retailer with no chance of outshining big box retailers, so what’s the point? The point is: you do have a chance! As long as you plan […]

What is Google’s RankBrain?

In a recent announcement, Google revealed that their new machine learning program, known as RankBrain, is now the third most important ranking factor. In other words, this is now one of the most important factors that Google uses to determine how high your page should rank. This new addition has been up and running for […]

Google’s Local Shakeup: Give a Little, Take a Lot

At the end of March, Google launched an initiative to increase the amount of businesses online through a campaign called “Let’s Put Our Cities on the Map”. The campaign focused on increasing the amount of local listings for 30,000 cities, therefore helping stimulate the local economies, and put the onus on the business owner to […]