The Changing SERP

SERP = Search Engine Results Page – what you see on your screen after doing a search. Over the years, Google has regularly made changes to make searches more valuable and to take advantage (and sometimes to introduce) new technology. The fight to appear on that page, especially high on that page, is a battle… Read More »

Are You Down With HTTPS?

Do you remember a few years ago when we had Mobilegeddon? That was when Google started penalizing websites in mobile search that weren’t mobile friendly. Well, now secure-geddon is upon us. Google has decided it’s time to secure the internet and, in doing so, all websites are being required to go HTTPS or face the… Read More »

Winter is Coming: Are You Ready?

Holiday Marketing Techniques that Work The biggest, and most competitive, time of year for e-commerce retailers is fast approaching. I know what you’re probably thinking – you’re a small retailer with no chance of outshining big box retailers, so what’s the point? The point is: you do have a chance! As long as you plan… Read More »

Should I Hire Web Designers or Build My Site Myself?

Probably the most common questions a small business owner, or a marketing director of a medium sized company, would ask when first interested in creating a new website is this: Should I save money and just build a simple site myself, or should I consider hiring Web Designers to create it for me? There’s a… Read More »

What is Google’s RankBrain?

In a recent announcement, Google revealed that their new machine learning program, known as RankBrain, is now the third most important ranking factor. In other words, this is now one of the most important factors that Google uses to determine how high your page should rank. This new addition has been up and running for… Read More »