Last weekend, I had the privilege of participating in a bi-annual advertising conference organized by a non-profit organization called Ad 2. Ad 2 is a division of the American Advertising Federation (AAF) and together, these groups foster professional development for advertising and marketing professional all over the country. Ad 2 especially focuses on professional development… Read More »
Amateurs is a dirty word around here. We aren’t perfect but we are professionals and try to do everything we do in a high-quality and professional manner. It is an unfortunate thing that our industry, websites and online marketing, is overrun with individuals and companies pretending to be experts. Judging by the work they turn… Read More »
Did you know there are over 15 types of mindsets people can have? Did you know they all have a different meaning? No matter what your mind set is, do you think it is the right one for a successful Project Manager? Well you are about to find out! As a project manager your key… Read More »
Recently Facebook has taken a lot of heat for its questionable role in privacy protections, ethical marketing practices, and even national security. In an effort to foster more transparency, there will be a new section in a business’s Facebook page allowing any user to view all active ads that the page is currently running. In… Read More »
We often see clients with grand ideas and aspirations to create the world’s most interesting website. They dream of flashy animations, hover effects, on-scroll load states, dynamic CTA features, fancy flipping dodads, and occasionally a bouncing elf or 2. In effect, the dream of brining Willy Wonka’s factory to the digital space and letting the… Read More »
Does your business suffer from inefficiencies? If the answer isn’t yes, you’re kidding yourself. No business on earth operates at 100% efficiency, 100% of the time. The good news is, if your business functions can improve, so can your bottom line, which means more money in your pocket. You might be thinking to yourself, “Ok,… Read More »
During the workday, do you find yourself swamped and overwhelmed? Stressing about deadlines and feeling like there’s never enough time in the day? Instead of reaching for your favorite sugary snack or second cup of coffee, what if there was a better solution to being more productive and focused? Stepping away from your work and… Read More »
