Should marketing be logical and persuasive by appealing to reason? Or should it seek to stir people’s emotions? Many people despise appeals to emotion, like car commercials selling how powerful the car is and how fast it can go. Who after all needs a car that can do 150mph, or slam you back in your… Read More »
The current mantra for marketing websites is “Content is King.” Nope. Not even close. That is a very narrow, technical focus for your online marketing. Here’s the truth, and there’s no two ways about it: THE CUSTOMER IS KING. BUT IT’S ALL ABOUT THE MONEY, RIGHT? Wrong again. Let me explain it like this. When… Read More »
At the risk of boring you to death, let’s talk some more about metrics. I touched on this in the last blog. Actually, I’ve brought up the subject several times. Metrics (statistics) are incredibly valuable. BUT, only if they are the right metrics, accurately measured, and correctly interpreted. If you’re not into baseball, my apologies… Read More »
I’ll answer the question in the headline, but first. It is the most common thing. A small business owner freely admits they know nothing about marketing. Usually they are selling themselves short. Some business owners started out as marketing people. But usually, they succeeded in business by being really good at some product or service.… Read More »
Here at thirteen05 creative we take pride in our work. Unfortunately, not everyone does. My assistant regularly contacts former prospects to see if they need anything. The other day someone told her they had chosen another company over ours (they were probably much cheaper than us). That company had taken their money and delivered nothing.… Read More »
Ever stress about keeping in touch with clients over a busy holiday week or weekend? I think we can all easily say we have experienced something of the sort at one point or another! Imagine the work week being practically finished and, with the short week and long weekend, how will your clients keep you… Read More »
Does your business suffer from inefficiencies? If the answer isn’t yes, you’re kidding yourself. No business on earth operates at 100% efficiency, 100% of the time. The good news is, if your business functions can improve, so can your bottom line, which means more money in your pocket. You might be thinking to yourself, “Ok,… Read More »
In a world with thousands of different companies and strategies out there to be the best it can be hard to know where to start. There are a few common practices all successful businesses follow, and one of those is mastering organization. Finding a Program that Works for You Technology plays such an important role… Read More »
