THE RIGHT METRICS

At the risk of boring you to death, let’s talk some more about metrics. I touched on this in the last blog. Actually, I’ve brought up the subject several times. Metrics (statistics) are incredibly valuable. BUT, only if they are the right metrics, accurately measured, and correctly interpreted. If you’re not into baseball, my apologies… Read More »

Marketing and Sales: Does This Mean War?

I’ll answer the question in the headline, but first. It is the most common thing. A small business owner freely admits they know nothing about marketing. Usually they are selling themselves short. Some business owners started out as marketing people.  But usually, they succeeded in business by being really good at some product or service.… Read More »

Honest Professional Website Development and Marketing

Here at thirteen05 creative we take pride in our work. Unfortunately, not everyone does. My assistant regularly contacts former prospects to see if they need anything. The other day someone told her they had chosen another company over ours (they were probably much cheaper than us). That company had taken their money and delivered nothing.… Read More »