Though text-based platforms have increased, calls still dominate when it comes to reaching a business. That is why in 2015, Google began implementing call-only campaigns. With call-only campaigns, advertisers can focus solely on attracting calls to your business. Call-only ads are especially useful for mobile campaigns, which is why call-only ads only appear on devices… Read More »
You may or may not have heard, but Google has decided to phase out the “average position” metric used on their Pay-Per-Click platform Google Ads by September 2019. Average position is a metric we use for all of our clients using PPC advertising, we include it on all monthly reports. While it has been useful… Read More »
When starting any PPC campaign, it will be structured in a way that creates an ad campaign, which will include at least one ad group, which will house your keywords and ads. The big mistake you don’t want to make is putting too much focus on improving the quality of your keywords while neglecting the… Read More »
Synergy is “the interaction or cooperation of two or more organizations, substances, or other agents to produce a combined effect greater than the sum of their separate effects.” The whole is greater than the sum of its parts. This word explains why you should have one company do your website, your organic SEO (Search Engine… Read More »
Lately, there has been a lot of talk among web advertisers about Google Chrome’s new built-in ad-block feature that’s about to come out. Not long ago, the Wall Street Journal released an article revealing Google’s new plans. This is a pretty big announcement since Chrome is a widely used internet browser. Net Market Share reports… Read More »
Holiday Marketing Techniques that Work The biggest, and most competitive, time of year for e-commerce retailers is fast approaching. I know what you’re probably thinking – you’re a small retailer with no chance of outshining big box retailers, so what’s the point? The point is: you do have a chance! As long as you plan… Read More »
Google AdWords is a complex system with tons of options. Yet it is often possible to make dramatic improvements very quickly. There are certain things which are often mishandled, easy to fix, and make a big difference. Sitelinks is one of these. It is a type of “Ad Extension” – additional information Google may show… Read More »
