SEO: It’s More Than a Numbers Game

Traditionally, an SEO specialist’s primary goal was to increase rank in the SERP (search engine results page) and drive traffic. Often times, these were numbers-driven strategies that tried to keep up with the constantly changing rules of Google’s many algorithms. But the fundamental flaw in this approach is that when practicing SEO, you can’t just […]

Google’s Top Ranking Factors Aren’t Always the Same

It’s not often that we get a clear-cut answer from Google exec’s, so this week’s latest development comes as quite a surprise. Head of Search at the monster search engine confirmed that there isn’t one set of top ranking factors that apply to every search performed. In fact, depending on the searcher’s intent, what Google […]

Don’t Pass on These Off-Page SEO Strategies

I’ve said it before and I’ll say it again; your online reputation is everything. That’s why it’s imperative that you do everything in your power to prevent irreparable damage. You might be thinking to yourself, “But where does it stop? What lengths must I go to keep my businesses reputation clean?” Well, the answer is […]

Why You Should Be Protecting Your Online Reputation

Before the internet took over, local businesses survived by word of mouth; one person would recommend their service to another, and so on. These days, the internet has largely taken the place of those friendly recommendations. Though, unfortunately, a lot of small business owners overlook the power of online reviews. When’s the last time you […]

The Fine Line Between Innovation and Function

Life is an ongoing balancing act; one does not want to indulge in too much of one thing while neglecting another. A common saying is: Everything in moderation, including moderation. Great websites are also a balancing act. Among many others, one of these balances comes with the usability and originality of a website. Here, we’ll […]

Winter is Coming: Are You Ready?

Holiday Marketing Techniques that Work The biggest, and most competitive, time of year for e-commerce retailers is fast approaching. I know what you’re probably thinking – you’re a small retailer with no chance of outshining big box retailers, so what’s the point? The point is: you do have a chance! As long as you plan […]

Are You a Wolf or a Sheep?

They say imitation is the sincerest form of flattery, I call malarkey on that. I feel imitation is just a lack of imagination and fails to make you stand out. You went into business because you believed you were better than your competitors, right? So why not blaze your own trail in your marketing as […]

Cutting Through The Noise

“Noise” isn’t just sound, it is anything that interferes with your communication. If you imagine trying to shout your marketing message in a crowded room where everyone is talking loudly, you’ll get the idea. That happens with all communication media, whether its magazine ads, online search, bus ads, TV commercials, sky writing, direct mail, or […]

Are You Targeting Your Ideal Customer?

One of the most consistent and important Marketing concepts that I’ve learned over the years is this; no matter how hard you try in your Marketing Analysis and Strategy, you’ll never be able to successfully appeal to everyone, all at once, all the time. While this may place a pessimistic emphasis on effective Marketing, it […]

Consistency is Key

In marketing, consistency is key. This holds true whether it’s your branding or messaging. Keeping up your efforts is probably one of the hardest aspects of marketing, simply because there are always seemingly more immediate things in need of your attention. Even as I am writing this blog post, I have a to-do list a […]