Like everyone else, I get bombarded daily with emails attempting to interest me in some service or product. As a marketing professional I’m fascinated by what these “marketers” are doing. There’s a famous formula – there are different versions of it – called AIDCA – for Attract attention, build Interest, build Desire, build Confidence, and… Read More »
When you see McDonald’s Golden Arches or the Starbucks logo, you know what you are looking at. That’s branding. But It’s only a part of the story, which also includes logos, color schemes, fonts, use of graphical elements, slogans or taglines. You might think you are too small to have a brand. That this is… Read More »
Sometimes, we hit an SEO rut. Especially for mature businesses, who have had SEO services for a while, it’s easy to wonder “what more could I do?” Maybe you have a site that already ranks high for relevant search terms, already has high organic traffic, and already has a high-quality PPC campaign. In short, maybe… Read More »
The new year is here, and optimism is at its peak as everyone turns to setting goals for self-improvement. Besides personal resolutions like “exercising more” or “traveling more,” you should really think about laying out some New Year’s resolutions for your business as well. Now is the best time to reflect on your business’s progress… Read More »
Traditionally, an SEO specialist’s primary goal was to increase rank in the SERP (search engine results page) and drive traffic. Often times, these were numbers-driven strategies that tried to keep up with the constantly changing rules of Google’s many algorithms. But the fundamental flaw in this approach is that when practicing SEO, you can’t just… Read More »
It’s not often that we get a clear-cut answer from Google exec’s, so this week’s latest development comes as quite a surprise. Head of Search at the monster search engine confirmed that there isn’t one set of top ranking factors that apply to every search performed. In fact, depending on the searcher’s intent, what Google… Read More »
Machine learning is on the rise, and thinking about how it relates to SEO can be intimidating. In fact, depending on your approach to SEO, thinking about the impact of machine learning on the practice could be a little stressful. Those who have aggressively implemented a strong content marketing strategy may have less to worry… Read More »
Your online reputation is everything. That’s why it’s imperative that you do everything in your power to prevent irreparable damage. You might be thinking to yourself, “But where does it stop? What lengths must I go to keep my businesses reputation clean?” Well, the answer is pretty cut and dry: with a robust on and… Read More »
Before the internet took over, local businesses survived by word of mouth; one person would recommend their service to another, and so on. These days, the internet has largely taken the place of those friendly recommendations. Though, unfortunately, a lot of small business owners overlook the power of online reviews. When’s the last time you… Read More »
Life is an ongoing balancing act; one does not want to indulge in too much of one thing while neglecting another. A common saying is: Everything in moderation, including moderation. Great websites are also a balancing act. Among many others, one of these balances comes with the usability and originality of a website. Here, we’ll… Read More »
In my previous post, we explored backlinks and whether or not they were still relevant (if you missed it, you can find it here). Now it’s time to roll up our sleeves and get to work. The idea of campaigning for links can seem overwhelming, especially since we don’t want to take any shortcuts here.… Read More »
Everyone needs a website. For the small business owner, this is often a problem. You can hire someone to design and build a website, but that is like hiring someone to build you a house. It still has to be furnished. The words and images that constitute the content, that fill the pages of the… Read More »
Holiday Marketing Techniques that Work The biggest, and most competitive, time of year for e-commerce retailers is fast approaching. I know what you’re probably thinking – you’re a small retailer with no chance of outshining big box retailers, so what’s the point? The point is: you do have a chance! As long as you plan… Read More »
Probably the most common questions a small business owner, or a marketing director of a medium sized company, would ask when first interested in creating a new website is this: Should I save money and just build a simple site myself, or should I consider hiring Web Designers to create it for me? There’s a… Read More »
So, here you are. You can see the finish line; your website is almost complete. You might find yourself wondering “what’s next?” Well, that’s a great question most people don’t ask. Many assume that once a website is complete, they can set it and forget it. However, that couldn’t be further from the truth. We… Read More »
