Author Archives: Rich

The Customer Is King

The current mantra for marketing websites is “Content is King.” Nope. Not even close. That is a very narrow, technical focus for your online marketing. Here’s the truth, and there’s no two ways about it: THE CUSTOMER IS KING. BUT IT’S ALL ABOUT THE MONEY, RIGHT? Wrong again. Let me explain it like this. When… Read More »

Marketing Is Still Hard

There are certain Big Picture things necessary to develop successful marketing. When I say Big Picture, I mean strategy. A strategy is the overall plan for accomplishing something, that realistically takes into account not just your dreams, but the reality of the existing scene, including your available resources such as time and money and people.… Read More »

Marketing Is Hard – Let’s Do It!

The biggest leap a company often has to make in its growth, is to actually get effective marketing working. Many companies start out small with no marketing.  Just word of mouth and satisfied customers. I shouldn’t say “just” as that is the core of all business growth. And it is quite an accomplishment getting a… Read More »

This Is Not A Computer Company

I would like to point out a common confusion many people have. If you are mixed up about this, you are probably going to end up with a bad website. Website development is not a computer or an I.T. (Information Technology) job. Yes, we use computers. So does the local fish market. Yes, we do… Read More »

WHAT TIME IS IT? IT’S MARKETING TIME!

That’s because it is ALWAYS marketing time. But now, more than most times, it is time to market. To get the word out about your company, your products, your services. Let’s have, what in the world of diplomacy, is called a “frank discussion.” WHAT’S YOUR SITUATION? There are a few possible situations your business could… Read More »

Online Stores – The New Old Thing

Does anyone know what the statistics on online shopping look like right now? If you’re like me you’re currently spending a lot of time on Amazon and other shopping sites. I know many of you are thinking about, or making moves to get an online store going. Well, welcome to the new old thing –… Read More »

HIDEOUS INDUSTRIAL DESIGN

Now and then, I’m compelled to go on an extended rant. Something outrages me and I just can’t shut up about it anymore. Years ago I coined a term. At the risk of offending people, it names a sort of disease, “Hideous Industrial Design” or HID. And, unfortunately, like its namesake, while not deadly, it… Read More »

Internet Marketing Is Marketing

Here I go again with the head-scratchingly obvious statements. Almost Zen-like. Or is it? OF COURSE internet marketing is marketing. It is online marketing. So come on, Rich, what are you trying to say? I’m revealing the dirty secret of internet marketing.  What no one else is telling you (Thank You, Rich!) INTERNET MARKETERS DON’T… Read More »

Crisis = Danger + Opportunity

Apparently, it is a myth that the Chinese character for “Crisis” is a combination of the characters for “Danger” and “Opportunity.” But here’s the kernel of truth. What many see as a dangerous situation, some will see as an opportunity. We are in such a time now. I wrote about this two weeks ago, but… Read More »

IMPACT!

If your business is waiting to be noticed, you have a problem. Probably the biggest thing business owners struggle with in getting effective marketing, is IMPACT. Marketing – any marketing – to be effective, must have an impact. Otherwise no one even notices you communicating. Like a shy child. “Oh Johnny, sorry, I didn’t see… Read More »

I’m In A Bad Mood

Actually, I’m not. I’m quite cheerful today. We use these terms all the time “good mood” and “bad mood.” Does this have anything to do with marketing? Would I be talking about it if it didn’t? The truth is, it is a subject of immense importance, that is largely ignored by marketers. This is a… Read More »

User Experience

This is almost too simple. USER EXPERIENCE means the experience of the user. “Duh”, right? Joe arrives on your website. Sometime later, Joe leaves. What happens in between is HIS user experience. Of course everyone’s user experience is different. Does it matter? Is user experience something to concern yourself with? Or is it enough to… Read More »