Author Archives: Rich

THE REST OF THE CHECKOUT PROCESS

Talking about the online store checkout process. There’s a lot to know. Last week we got as far as displaying the basket contents. Now the rubber meets the road. The last few yards, where you are going to lose 90% of those you lose. This is where there is no substitute for getting inside the… Read More »

THE CHECKOUT PROCESS

If you have or are thinking about developing an online store, you should know just how important the checkout process is. Most orders put into shopping carts are never completed. The order is abandoned somewhere during the process before the visitor becomes a customer and actually pays. In some stores, it is so bad that… Read More »

Online Store Rules

Do YOU have an online store? E-commerce has been growing steadily for years, but thanks to the pandemic, online sales have gone straight up and vertical – up 50% in the second quarter of this year and completely shattering last Christmas’s record online season. It is universally expected that this trend will continue. Maybe, if… Read More »

The User Experience

What is called “The User Experience” is immensely important in marketing. Companies with larger marketing staffs often have someone who works on nothing else. What is it?  This is the experience someone has when they use your website or another marketing item. Like any experience, it can be good or bad, boring or exciting, enlightening,… Read More »

Focus – Not Hocus-Pocus

There are a lot of very clever people trying to sell you marketing services. After all, they are marketers and marketers market. First and foremost, they market themselves. Why do people so often purchase great-sounding marketing services only to be severely disappointed? A good portion of this is hocus-pocus. They don’t really know what they… Read More »

What They Want

Let’s reduce marketing to a very simple formula: Find out what people want. Let them know you’ve got it. There really isn’t much more to it than that. Of course, you have to know who “they” are, and you have to work out how to communicate so they get the message. But from this grand… Read More »

Effective Websites

Once, in ancient times, 20 years ago, no one knew what made for an effective website. Tens of millions of websites later, a great deal is known about what makes a website good or bad. There’s tons of room for creativity. Your website doesn’t have to look like everyone else’s. But there are many definite… Read More »

THE GOOD, THE CHEAP, AND THE UGLY

All website developers are not the same. “Sure”, you say. “Tell me something I don’t know.” How about this: You probably don’t know just how different they are – and why this matters to you. This article could also be called “How to waste money and not get what you wanted in a website.” Read… Read More »

IF WEBSITES WERE CARS

I love metaphors.  A great way to explain the unfamiliar is by referring to the familiar. So, just imagine the following scenario: Suppose you wanted to buy a car (website). Now suppose that there was no such thing as makes or models. Every car was unique. There was no such thing as Blue Book pricing.… Read More »

The Economy Is Recovering

The economy is recovering. There I go again, sticking my neck out. Of course, every single statistic imaginable shows this to be true, but who am I? Now I’ve written a few times over the last several months on a note of optimism. I’ve been encouraging you, my fellow business owners.  First of all, DO… Read More »

The Marketing Funnel

A “funnel” is a definite, step-by-step progression towards some end goal. Many people are familiar with the idea of a sales funnel. It’s called a funnel for two reasons: You are funneling prospects towards a sale. Like a physical funnel, it narrows towards the bottom. In short, you don’t close every prospect. There’s also such… Read More »

WHAT’S WRONG WITH WORDPRESS?

Silly question right, since something like 25% of all websites in the world are in WordPress? Also, 90% of the work we do is on WordPress. Don’t get me wrong. There are tons of things that are right with WordPress, and that is why it is our platform of choice. But there are definitely issues,… Read More »

Marketing Done Right

Let’s talk about marketing strategy. If you don’t have one, don’t be surprised if you don’t get anywhere. Marketing is the engine that drives your company’s expansion. So if you are ambitious, you need to understand what a strategy is, and how to create one. Then you have a chance to develop and get done… Read More »

Stand Out From The Crowd?

Is standing out from the crowd, being different or unique, a thing?  I mean is this something you should strive for in your marketing? I’ve written before that one should be different, but not too different. But really, WHY be different? People often want to present a unique perspective in their marketing. And you know,… Read More »

Optimism Versus “Realism”

Every Pessimist calls themselves a Realist. Personally, I’m one of the world’s greatest Optimists. I would like to explain why being an Optimist is both more rational and more realistic than being a Pessimist. What does this have to do with marketing, you say? Your attitude sets the stage for what you do. And it… Read More »