Author Archives: Thirteen05


The other half of the equation. Why do we market? We market in order to sell things. Right now, the economy is not doing so great. Why is that? People aren’t buying things as much as they usually would. Duh, right? There are exactly two possible reasons for this: They don’t have money. They are… Read More »

Bold Moves

We are clearly coming to the end of the first phase of dealing with the pandemic. The first moves are occurring, here and there around the country, to open up for business as usual. Some Florida beaches are open. The state of Georgia is about to allow barbers and hair salons to re-open. I hope… Read More »


At the risk of boring you to death, let’s talk some more about metrics. I touched on this in the last blog. Actually, I’ve brought up the subject several times. Metrics (statistics) are incredibly valuable. BUT, only if they are the right metrics, accurately measured, and correctly interpreted. If you’re not into baseball, my apologies… Read More »

Google is Expanding Call-Only Ads

Though text-based platforms have increased, calls still dominate when it comes to reaching a business. That is why in 2015, Google began implementing call-only campaigns. With call-only campaigns, advertisers can focus solely on attracting calls to your business. Call-only ads are especially useful for mobile campaigns, which is why call-only ads only appear on devices… Read More »

What Las Vegas Taught Me About Marketing

Last weekend, I had the privilege of participating in a bi-annual advertising conference organized by a non-profit organization called Ad 2. Ad 2 is a division of the American Advertising Federation (AAF) and together, these groups foster professional development for advertising and marketing professional all over the country. Ad 2 especially focuses on professional development… Read More »

Do you have the right mindset?

Did you know there are over 15 types of mindsets people can have? Did you know they all have a different meaning? No matter what your mind set is, do you think it is the right one for a successful Project Manager? Well you are about to find out! As a project manager your key… Read More »