Author Archives: Thirteen05

THERE ARE APPS. AND THEN THERE ARE APPS

What’s an “app?”  The word is short for “application” which is the computer term for a program you use to do something – such as email, or watch videos, or play Candy Crush.  That is in contrast to your operating system (Windows, iOS, etc.) that runs the whole device. But what’s an app?  Mostly when… Read More »

WE ARE ALL GOOGLE WATCHERS

Like it or not, we all live in Google’s world. Of course, not every business is dependent on Google. Many are, and many more would like to be. If you could get top organic rankings on Google, you’d be living high off the hog. If that’s the case, you only have two options. Cross your… Read More »

Getting Started

Let’s start with a gratuitous Science Fiction reference. In Dune, the author Frank Herbert states “A beginning is a time for taking the most delicate care.” Since by all reports as many as 19 out of 20 new businesses fail in the first 5 years, that is evidently true. There are a lot of pieces… Read More »

THE NEED FOR SPEED

The line made famous by Tom Cruise and Anthony Edwards, in the original Top Gun movie: “We have the need… the need for speed” very much applies to websites. Did you know that after more than 20 years of secretiveness, Google in the last year revealed what the top 3 ranking factors are? They are… Read More »

Google is Expanding Call-Only Ads

Though text-based platforms have increased, calls still dominate when it comes to reaching a business. That is why in 2015, Google began implementing call-only campaigns. With call-only campaigns, advertisers can focus solely on attracting calls to your business. Call-only ads are especially useful for mobile campaigns, which is why call-only ads only appear on devices… Read More »

What Las Vegas Taught Me About Marketing

Last weekend, I had the privilege of participating in a bi-annual advertising conference organized by a non-profit organization called Ad 2. Ad 2 is a division of the American Advertising Federation (AAF) and together, these groups foster professional development for advertising and marketing professional all over the country. Ad 2 especially focuses on professional development… Read More »

Do you have the right mindset?

Did you know there are over 15 types of mindsets people can have? Did you know they all have a different meaning? No matter what your mind set is, do you think it is the right one for a successful Project Manager? Well you are about to find out! As a project manager your key… Read More »