Author Archives: Thirteen05


Last week I wrote in detail about two ways misinformation can profoundly affect your online marketing. There are others that are useful to know about. Let’s explore more of these. INDUSTRY REPUTATION Completely aside from deliberate smear campaigns, many industries – or segments of industries have reputations. Not all of them are flattering. There are… Read More »

Google is Expanding Call-Only Ads

Though text-based platforms have increased, calls still dominate when it comes to reaching a business. That is why in 2015, Google began implementing call-only campaigns. With call-only campaigns, advertisers can focus solely on attracting calls to your business. Call-only ads are especially useful for mobile campaigns, which is why call-only ads only appear on devices… Read More »

What Las Vegas Taught Me About Marketing

Last weekend, I had the privilege of participating in a bi-annual advertising conference organized by a non-profit organization called Ad 2. Ad 2 is a division of the American Advertising Federation (AAF) and together, these groups foster professional development for advertising and marketing professional all over the country. Ad 2 especially focuses on professional development… Read More »

Do you have the right mindset?

Did you know there are over 15 types of mindsets people can have? Did you know they all have a different meaning? No matter what your mind set is, do you think it is the right one for a successful Project Manager? Well you are about to find out! As a project manager your key… Read More »

5 Must-Have Google Analytics Features

If you’re a business owner, I’m sure you’ve heard a thousand times how amazing Google Analytics is for understanding current and potential customers, website insights, and generally proving invaluable to the commercial success of your business. However, Google Analytics is incredibly daunting for a newbie and even Analytics experts discover new things about the data-tracking… Read More »

Content Marketing Challenges and How to Overcome Them

Content marketing is more important now than it’s ever been, with many marketers beginning to understand that effective content is essential to any long-term marketing strategy. However, that doesn’t stop people from complaining about the daily challenges of creating content. Here are the most common difficulties. Creating Consistently Engaging Content Writer’s block is real. Figuring… Read More »